The main conclusions of the study are: The business opportunity is clear and it’s worthy continue investing in ViMoJo to become the reference solution in Mobile Journalism.
1. In the technical side, we adapted our solution to the customer:
a. We adapted the format and quality to broadcast standards. That mean HD(720, 1080) landscape videos and specific frame and bit rate.
b. We have added two different ftp options, so they can have a breaking news channel.
c. We identify the important data to be attached to a video to fight against fake news, and develop a module to embed this metadata into the video.
2. In the economical side, we developed a model focused on white labelling to broadcasters, news agencies and digital media so they can promote the app to their audience and reach a broader market.
Thus, our Unique Selling Proposition for B2B is: Vimojo will help you to easily reach your audience in the same language they are speaking and gather content from them that fits into your workflow.
While for B2C is: Monetize the videos, you are uploading to social media and be featured in the media you like most.
Regarding our business plan, to accelerate market introduction and therefore to implement our go-to-market strategy, we will focus mainly in the B2B licensing plan and leaving the B2C part to be performed by the clients we reach. To reach this goal, we need to:
1. Develop new functionalities and features to adapt client’s requirements and needs.
a. Add a new video track to the edit room.
b. Import or take photos to add to the composition.
2. Re-structure/update our operational capacity since we are growing and need to be prepared for the new clients and users from different countries; build a relevant network of stakeholders including strategic partnerships and alliances to strengthen our presence and capacity in the target geographical areas.
a. We need to settle commercial offices in the main markets we want to address with a local country manager that knows the environment.
3. Test and demonstrate at large scale that the Unique Selling Proposition we are offering to our clients, together with the revenues model, reach the acceptance we expect. This is also relevant to test and fine tune our business model and revenues, ensuring we are scalable and sustainable in the long term.
4. Protect our tangible and intangible assets and look for financing sources to carry out the work related to points 1.-4. In this sense, SMEi-2 is a perfect opportunity to boost and implement our business plan, accelerating the market introduction of ViMoJo in the target countries.
Thanks to this project we estimate to reach a turnover of 2,299,590.00 € in year 3.
