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Savings Loyalty System Based on Micro-Contributions from Retailers

Objective

PENSUMO was founded as a result of the combination of our board's previous experience of 20 years in the field of retail loyalty plans and its social commitment to the sustainability of pension savings. On one hand, public and private retirement funds are under an increasing pressure due to factors such as the difficult economic situation or the ageing demographics. On the other hand, the retail industry is in need of more attractive, efficient and affordable consumer loyalty solutions to attract customers. PENSUMO aims to provide a solution to both problems, by offering a significantly improved and socially conscious consumer loyalty mechanism that will be beneficial for all retailers, the general consumer and society as a whole.

PENSUMO provides any retailer with the possibility to adhere to our model and offer an intuitive savings scheme as an enhanced customer loyalty feature. By purchasing products in any of these stores, the consumer will automatically receive a fraction of the purchase amount back on a savings account, through one of our insurance partners. Each purchase will automatically add successive micro-contributions to his account. In terms of social responsibility, PENSUMO users will also be able to increase their funds by participating in civic campaigns, covering activities such as recycling, sports or road safety initiatives.

PENSUMO provides stores with a unique selling point in a very competitive market. As a complimentary retirement fund for the general consumer, it covers the growing demand for additional financial stability, with an average extra contribution of €20.000 to the user's pension. For society, on top of an outstanding tool for the promotion of civic behaviour, it provides a complementary financial source of pensions. Consumer benefit, benefit for retail, BENEFIT FOR SOCIETY (win-win-WIN).

As a company, after 4 years of full commercialization, we expect to generate 70 jobs and almost €60 million in revenue.

Fields of science (EuroSciVoc)

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-2 - SME instrument phase 2

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2016-2017

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Coordinator

PLATAFORMA DE FIDELIZACION PENSUMO SOCIEDAD LIMITADA
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 654 933,13
Address
CALLE AUTONOMIA 7 EDIFICIO CIEM
50003 ZARAGOZA
Spain

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Noreste Aragón Zaragoza
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 020 618,75

Participants (1)

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