The EDIFLO PRO project has been completed by Axonista. It consisted of 17 deliverables, across 6 work packages, as outlined below. During this time, our team of 17 has grown to 28. At the time of project completion, Axonista has successfully brought the Ediflo Pro product to market, and it is being sold via a new SaaS business model. To support this new product model, we invested in training, and received coaching on sales, IP and management. Most notably we have designed, built, and tested the Ediflo Pro product, which now enables customers to launch new video apps in a matter of hours, as we set out to do. We have completed 4 successful innovative commercial pilots, with a number of new customers, including some of the world’s leading brands and media companies. As a result of the project, we are very well positioned for global scale-up of our business over the coming years. The project has helped us develop a sales pipeline for our product through engaging our target customers, both online and at conferences in the US and Europe. We have also developed a product sales process, and customer success function, as well as supporting marketing and sales materials. We have refined our customer personas, and developed materials for these personas. As a result of the coaching, we have implemented a robust innovation and IP management process in our company. We believe the project has been a resounding success and actively encourage other startups to consider EIC funding to scale their businesses. We now look forward to bringing further iterations of the product to market, expanding our team, and customer-base globally.
