Periodic Reporting for period 1 - INNO PV-SWITCH (Innovative Fireman's Switch for Photovoltaic Systems: towards large-scale production)
Période du rapport: 2017-05-01 au 2017-08-31
2. Commercially we have analysed the target groups (wholesalers and end-users such as PV systems manufacturers and installers). We have set the elements to establish a distributor network for our geographic market strategy, which targets EU, Asia-Pacific and North America. This strategy has been established based on our analysis of the market, which is mainly regulation driven. We have also analysed the standards and certifications required, as well as the incentives put in place for solar energy, which directly affect this project. We have designed a dissemination and communication strategy and established our freedom to operate.
3. The financial viability is guaranteed by a business model with a specific pricing strategy that differentiates between final users (€200) and our direct purchasers (€53), who will act as distributors. We have made some sales forecast and a preliminary budget that show that the project will have a successful return on investment (1.02% after 5 years). We have set other financial indicators and targets to evaluate project success.
4. Our business plan includes a preliminary work plan with 6 work packages that include technical optimization, serial production launching, transition to industrialization, commercialization activities and project management.