The expected final results of SEAMLESS that will result from the Action are:
• Detailed requirements definition for the SEAMLESS technology that will be represented as a set of end user specifications.
• SEAMLESS product implementation to achieve a fully demonstrable system/product.
• Product Testing and End user validation
• SEAMLESS scale up and product launch.
• Creation and implementation of a robust Business Plan to cover both in- project activities and post-project activities. The business plan will build upon the initial commercialization plan already developed and will consider market access (opportunities and dynamics), IP landscape (future IP opportunities), supply chain and competitor analysis and routes to market and cost analysis to ensure economic viability.
• To strengthen patent portfolio through the identification and preparation of further protection needed to completely protect the SEAMLESS platform.
Growth potential: Commercialisation of SEAMLESS will introduce a new stream of revenue for PBL. Initial revenues are anticipated through direct sales to Vehicle OEMs and tier 1 and 2 manufacturers, however we expect to run multiple business models such as licensing which will be investigated during the feasibility study. The forecasts are preliminary and based on our current understanding of the market and immediate customers that we already sell to. To remain prudent, these numbers are strongly conservative and do not reflect the true market potential achievable.
Our understanding of the automotive industry gives us confidence that once we have acquired early adopters (JCB, DaLio, Geely), it will accelerate the widespread adoption of SEAMLESS.
ROI: Based on cumulative gross profit over 5-years against total costs of SEAMLESS commercialisation of (~€2.8m (€74k Phase 1 + €60k SEAMLESS investment to date + €2m estimated Phase 2 + €700k post project commercialisation costs), we calculate a simple ROI of 640% (ROI=Net profit/Total Investment *100).
Employment creation: we will create 10 internal and 37 external high value industry jobs by year 5. These positions will be filled using a transparent and non-discriminatory resourcing policy, in accordance with the principle of equal opportunities and gender diversity as laid down in the EU Directives as well the Equality Act 2010. These 47 job opportunities will be for skilled labour; however, a larger number will be created for non-skilled labour.
