The complete evaluation of all technical and commercial requirements for the successful development of SMApp allowed us to validate the final feasibility of the project, in addition to its impressive commercial potential:
On the technical side, we were able to validate the technical feasibility of the remaining development tasks for the SMApp application, divided into 3 different categories: Business Logic implementation, Data Storage/Communication and User Interface/Business Intelligence. We designed a complete technical work plan that will allow us to reach a TRL9 at the end of the Phase II project, and identified the main technical risks for the implementation, as well as the corresponding mitigation strategies.
On the commercial front, we performed a complete market study, identifying the different types of users, segments, drivers, competitors and risks/barriers, in addition to a detailed examination of the current situation for each target country for SMApp in the EU and LATAM. We were also able to appropriately position SMApp as a product in the current market context, with adapted pricing, partnership, distribution, dissemination and expansion strategies. These strategies will cover multi-faceted pre-commercialization and dissemination measures, involving strong partnerships with private and public entities as well as an ambitious market awareness plan with the organization of targeted events.
In addition to this, we were able to validate the complete Freedom-to-Operate of SMApp on a global scale, perform a regulatory analysis of the functional background and a detailed data management strategy. As a result of this, we were able to design a specific action plan that will help us ensure full compliance with GDPR and maximize protection for our own IP.