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Best markets for the exploitation of innovative sustainable food packaging solutions

Description du projet

Préparer le terrain pour le marché de l’emballage durable

Aujourd’hui, grâce aux progrès technologiques, il existe de nombreuses solutions innovantes pour remplacer le plastique, réduire les déchets alimentaires et minimiser l’impact négatif des emballages de denrées sur la santé et l’environnement. Toutefois, il est encore nécessaire d’améliorer les répercussions de ces solutions sur le marché et la société. C’est ce que le projet MYPACK, financé par l’UE, vise à réaliser en développant et en promouvant des applications commerciales d’emballages compostables/biodégradables, d’emballages dérivés de ressources renouvelables et de technologies d’emballage actives et intelligentes. Le projet proposera des orientations générales permettant de sélectionner facilement le marché le plus approprié pour chaque technologie et d’assurer un développement commercial optimal. Il en résultera une amélioration de l’efficacité environnementale, de l’acceptabilité par les consommateurs et de la faisabilité industrielle.

Objectif

Mypack general objective is to help sustainable food packaging technologies to reach or to extend their market. It will provide general guidelines to select the best market for a new technology and to ensure the best commercial development, through (i) the best environmental efficiency (direct impacts of packaging, food waste impacts, optimized recycling composting combusting end life, preserved consumer health), (ii) the best consumer acceptability, and (iii) an optimized industrial feasibility.
In order to do so, 3 ambitious SMART key objectives with associated KPIs will be considered during the Mypack project to promote the commercial development of:
- Biodegradable and compostable packaging.
- Packaging from renewable resources.
- Elaborated (high barrier and active) packaging technologies.
Barriers and challenges are clearly identified and solutions to overcome them are presented.
7 innovative sustainable food packaging solutions are considered of which 5 will be developed and exploited. The sustainable food packaging state of the art is comprehensively described and it is made clear how Mypack solutions will extend beyond it.
Appropriate measures, in line with the work program, were selected to maximize the impact of the project.
Mypack project targets the scope of the call throughout this proposal and is thus fully in line with the call objectives. A convincing exploitation plan is presented in the form of 7 work packages, 5 of which are technical in nature. Appropriate milestones and risks are considered in order to complete the project objectives in the due time.
The Mypack consortium is composed of 18 partners, covering the academic, scientific and industrial world, including SMEs. Major stakeholders have provided letters of intent, showing their interest in the Mypack approach which will have essential impact in order to define the best markets for the exploitation of innovative sustainable food packaging solutions.

Appel à propositions

H2020-SFS-2016-2017

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Sous appel

H2020-SFS-2017-1

Régime de financement

IA - Innovation action

Coordinateur

ASSOCIATION DE COORDINATION TECHNIQUE POUR L'INDUSTRIE AGROALIMENTAIRE
Contribution nette de l'UE
€ 311 830,00
Adresse
149 RUE DE BERCY
75595 PARIS
France

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Région
Ile-de-France Ile-de-France Paris
Type d’activité
Other
Liens
Coût total
€ 1 086 050,36

Participants (20)