Objective
Introduction:
Smartify CIC’s mission is to help people make meaningful connections with art and to support the audience reach and financial resilience of art venues.
Using image recognition to instantly identify artworks, Smartify app then returns engaging text, audio and video commentary. Each scan can be added to the users’ personal digital art collection.
Named by ‘The New Scientist’ as “the Shazam and Spotify for art” we are on a journey to create a global platform that democratizes access to art across venues. Smartify is the only company creating a global platform for discovery, saving and sharing art. We bring positive disruption to art venues by offering audiences freedom to follow their own preferences. This is a significant change from the current state of art: traditional linear audio guides do not feature all works on display and must be returned (along with all information) at the end of a visit; paper leaflets and small wall labels; bespoke apps with low-download rates.
Smartify already has partnerships with European museums such as The National Portrait Gallery, Royal Academy of Arts, Reina Sofia and Rijksmuseum, as well as global institutions such as Smithsonian Museums and The Metropolitan Museum of Art. The app currently has 30,000 monthly active users.
As a Community Interest Company Smartify supports venue partners with data, new revenue streams and a portion of profits. Smartify’s business model includes in-app content purchases, branded content and data monetization.
Horizon2020 Project:
In order to increase user retention and monetize the platform, Smartify wishes to develop two new app features: user-generated content and art recommendations which will be offered as premium services.
Having successfully won a grant from InnovateUK to carry out extensive user-centered design research with partners to validate our concepts, we are looking for the final funding amount to develop prototypes, pilot features and prove our business model.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- humanities arts
- natural sciences computer and information sciences artificial intelligence computer vision image recognition
- social sciences economics and business business and management business models
You need to log in or register to use this function
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
-
H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
See all projects funded under this programme -
H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
See all projects funded under this programme
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
See all projects funded under this funding scheme
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2016-2017
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
N8 0QS LONDON
United Kingdom
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.