Work carried out as part of the feasibility study:
• Description of the user market
• Description of technical requirements based on user needs, product definition
• Potential analysis / business area analysis, evaluation of market positioning
• Identifying business areas, strengthening relationships with existing partners, presenting new attractive business models and innovative further developments
ECH uses the H2S analyzer primarily to address the municipal and private waste water industry, but also industrial waste water treatment plants from chemical industry plants and refineries. Areas of application are: Sewerage, wastewater treatment, wastewater treatment plant, groundwater, geological exploration, surface water, industrial wastewater, process water, product analysis and biogas. Customers have the following technological requirements to reach the markets: Precise and reproducible measuring method, fast measurements with a high degree of automation and environmentally friendly.
The market launch strategy provides for intensive customer acquisition with high customer commitment. ECH benefits from the high level of expertise that can be conveyed to customers. All employees in the areas of management, R&D, applications, and service have detailed product knowledge. This experience is also incorporated into standardization work. Important customers can be found in the standardization circle. ECH can gain customer experience early on and integrate it into subsequent development, application, and sales activities.
A sales concept was developed for market implementation. An important approach is participation in conferences and symposia. ECH will give lectures describing the measuring instruments and their applications. Furthermore, the employees from application, R&D and management are supported by the sales staff at trade fairs, exhibitions, and presentations, so that the high level of employee competence can be conveyed to the customer right from the start.
