"mugiCloud’s Unique Selling Point and main advantages can be summarized in the following 4 points:
1. Groups functionalities in key areas: WiFi, Marketing 2.0 telematics, Routes, etc…
2. Plug & Play: Simple installation, no need of technical service, user friendly, no IT expert required.
3. B2B: easily scalable, internationally scalable, increasing functionalities
4. Integration: SaaS model advantages, Open API easily integrable, interoperable: other apps integration.
Other advantages that make mugiCloud the best available solution are: customer support, user friendly control panel, integral solution and a complete and configurable alarm system capable of sending notifications at any event previously defined: higher speed, different route, break time fulfillment, drivers swap, etc..).
Moreover, it is good to remark the importance of the plug & play feature: the future business idea is that one client will not need one solution per bus, but only one solution per bus running. The plug&play feature enables anyone to uninstall and reinstall the system in another bus easily. It is known, however, that every bus will usually be in the road, but mugiCloud enables this possibility if this is not the case.
Concerning impacts: A recent study of KPMG considers that the automobile manufacturers and IT companies are considering the vehicle as a gateway to the Internet, the connectivity in the vehicle is more than just means of entertaining, as it also increases security by allowing the vehicle to communicate with its external environment.
According to ABI research, the growth of WiFi technology together with mobile broadband Internet (new 4G-LTE networks with speeds exceeding 100Mb in mobility), will have a direct effect in the demand for broadband internet connectivity in the vehicle. A new market niche emerges called ""Connected Car"" in which many leading automotive manufacturers are already working to integrate internet connectivity in their vehicles.
The estimations of this study is that the following years 2018-2020 the applications that use Internet & WiFi in the vehicle related to entertainment (internet, games, music), navigation and telematics (M2M) will grow 120%, on top of that the number of suscriptors to OBD-II telematic solutions will rise from 15 million in 2016 to 117.8 in 2020.
Internet on board of the vehicle and the ecosystem of related applications, consolidates as an emerging market and a future need in the same way that 15 years ago we connected our homes and businesses to the network. A new business is emerging.
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