Shelf.AI’s mission is to help incumbent grocery retailers hold back Amazon and Google from the global grocery retail market. Despite newcomers in grocery retail, these two giant newcomers are by far taking the lead role on grocery e-commerce. For example, with 18% share of online grocery market and estimated $2 billion in food and beverage sales, Amazon acquired Whole Foods in 2017 and is twice ahead Walmart, the second in line. In Europe, recent deals with Carrefour and Monoprix have been announced - no doubt very costly for these European retailers’ operating margins.
Shelf.AI is a B2B2C platform, for conversational e-commerce for retailers, in which their customers complete a wide shopping list in under 1 minute, anytime, anywhere, just speaking to a smartphone or virtual assistant, dramatically decreasing shopping cart abandonment and leveraging loyalty programs and 1-to-1 marketing communication. By ensuring semantic precision (perfect match between spoken words and products shown) and learning from cross-referencing shopper past purchase history with retailer’s product catalogue at each interaction, Shelf.AI leverages basket size increase, improves promotional performance and converts more sales. Furthermore, nowadays, online shopping for groceries is likely to take as long as actually visiting a physical store, meaning about 40 minutes to complete a cart fulfillment, with an average of 67% shopping cart abandonment rate, which leaves plenty of room for improvement for online grocery retailers. Moreover, mobile devices and digital assistants penetration in e-commerce keeps growing every day.
Shelf.AI changes the paradigm of e-commerce, transforming it into an open-ended, personal assistant based event, with continuous 1-to-1 communication, as it enables incumbent retailers to use Amazon’s Alexa & Google Home to their advantage.
As of January 2018 there is one big retailer in Europe using Shelf.AI and that retailer’s customers are already using Alexa and Home for shopping with our platform. Thus, Shelf.AI’s goal is to become recognized as the first app in the world that allows any retailer to interact with its customers through both Alexa and Google Home, without the need for a specific commercial deal.
Shelf.AI has a positive impact on society in various ways. First and foremost, it is critical to appreciate the fact that retailers are some of the biggest employers in Europe and Shelf.AI aims to help them hold their ground against transnational technological conglomerates. As far as environment and climate changes are concerned, by favoring e-commerce, Shelf.AI helps to reduce carbon footprint, as, according to a Carnegie Mellon University study, energy consumption is 30% lower in online retail vs physical stores shopping. From a quality of life point of view, Shelf.AI brings benefits as well. Online shopping with Shelf.AI is incredibly faster, allowing people to have more free time to be spent in meritorious activities, such as volunteering and helping the elder, playing with/caring for children and beloved ones, or even simply enjoying some entertaining and relaxing time off (feeling more motivated for work afterwards).
