Revolutionary Artificial Intelligence Solution for Managing and Optimising Google AdWords

Project Information

AdAI

Grant agreement ID: 784183

DOI 10.3030/784183

Project closed

EC signature date 29 September 2017

Start date 1 October 2017

End date 31 December 2018

Funded under

• SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies

Total cost € 2 471 625,00

EU contribution € 1 730 137,50

Coordinated by

COBIRO APS
Denmark

Objective

Cobiro is a revolutionary artificial intelligence (AI) platform for managing and optimising Google AdWords. Our solution is an advanced software and AI algorithm that automatically manages the entire process of extracting keywords, AdWords bidding, purchasing, managing and reviewing. Our competitive advantage lies in our Natural Language Processing (NLP) algorithm that computes and extracts appropriate keywords leading our platform to beat all current market solutions by 20-180% in purchasing conversion rates for up to 75% of the budget spend. Cobiro currently works only through web-shops which is a limiting feature for the most important segment of the market – service SMEs across Europe.

The AdAI project will adapt, demonstrate and commercialise our product for a completely new market segment while adding client onboarding functionality throughout our platform that we currently do not possess. We have developed a new Service Module for our platform which is at TRL6. The Service Module when finalised, with its highly-developed NLP algorithm, will enable our platform to extract keywords from simple websites/unstructured data and enable us to offer our platform to all types of service companies across Europe.

The AdAI project will move our product to full technical and commercial readiness. Upon successful completion of the AdAI project, Cobiro will be the only company offering such an automated and integrated solution for AdWords management. By year 5 post-project, our turnover expectations are EUR 39,780,000 with profit of EUR 25,857,000 and generation of at least42 new jobs.

AdAI will provide European SMEs with an affordable and simple tool that automatically manages all the processes associated with digital search marketing, providing them with higher client flows, high conversion rates and sales. It fits into the EC initiative for a Digital Single Market that seeks to enable businesses across EU to utilise new digital technologies for business growth.

Fields of science

• natural sciences › computer and information sciences › data science › natural language processing
• social sciences › sociology › industrial relations › automation
• social sciences › economics and business › business and management › commerce › e-commerce
• social sciences › economics and business › business and management › business models
• natural sciences › computer and information sciences › artificial intelligence › machine learning

Programme(s)

• H2020-EU.3.6. - SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies Main Programme
• H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument

Topic(s)

• SMEInst-12-2016-2017 - New business models for inclusive, innovative and reflective societies

Call for proposal

H2020-SMEInst-2016-2017

See other projects for this call

Sub call

H2020-SMEINST-2-2016-2017

Funding Scheme

SME-2 - SME instrument phase 2

Coordinator

COBIRO APS

• Net EU contribution: € 1 730 137,50
• Address: ESPLANADEN 8 A 4 ; 1263 KOBENHAVN ; Denmark
• SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes:
  Region
  Danmark › Hovedstaden › Byen København
• Region: Danmark › Hovedstaden › Byen København
• Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Total cost: € 2 471 625,00