Objetivo
Cobiro is a revolutionary artificial intelligence (AI) platform for managing and optimising Google AdWords. Our solution is an advanced software and AI algorithm that automatically manages the entire process of extracting keywords, AdWords bidding, purchasing, managing and reviewing. Our competitive advantage lies in our Natural Language Processing (NLP) algorithm that computes and extracts appropriate keywords leading our platform to beat all current market solutions by 20-180% in purchasing conversion rates for up to 75% of the budget spend. Cobiro currently works only through web-shops which is a limiting feature for the most important segment of the market – service SMEs across Europe.
The AdAI project will adapt, demonstrate and commercialise our product for a completely new market segment while adding client onboarding functionality throughout our platform that we currently do not possess. We have developed a new Service Module for our platform which is at TRL6. The Service Module when finalised, with its highly-developed NLP algorithm, will enable our platform to extract keywords from simple websites/unstructured data and enable us to offer our platform to all types of service companies across Europe.
The AdAI project will move our product to full technical and commercial readiness. Upon successful completion of the AdAI project, Cobiro will be the only company offering such an automated and integrated solution for AdWords management. By year 5 post-project, our turnover expectations are EUR 39,780,000 with profit of EUR 25,857,000 and generation of at least42 new jobs.
AdAI will provide European SMEs with an affordable and simple tool that automatically manages all the processes associated with digital search marketing, providing them with higher client flows, high conversion rates and sales. It fits into the EC initiative for a Digital Single Market that seeks to enable businesses across EU to utilise new digital technologies for business growth.
Ámbito científico
CORDIS clasifica los proyectos con EuroSciVoc, una taxonomía plurilingüe de ámbitos científicos, mediante un proceso semiautomático basado en técnicas de procesamiento del lenguaje natural.
CORDIS clasifica los proyectos con EuroSciVoc, una taxonomía plurilingüe de ámbitos científicos, mediante un proceso semiautomático basado en técnicas de procesamiento del lenguaje natural.
- natural sciencescomputer and information sciencesdata sciencenatural language processing
- social sciencessociologyindustrial relationsautomation
- social scienceseconomics and businessbusiness and managementcommercee-commerce
- social scienceseconomics and businessbusiness and managementbusiness models
- natural sciencescomputer and information sciencesartificial intelligencemachine learning
Programa(s)
Tema(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SMEINST-2-2016-2017
Régimen de financiación
SME-2 - SME instrument phase 2Coordinador
1263 KOBENHAVN
Dinamarca
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.