This project starts with the identification of the main differentiating features of SKYTUNEUP, which will be the key of a successfully market launch. ENIMBOS has develops a new business model that offers a value proposition oriented to the multicloud operation the implementation in several Datacenters, the availability of a Spot prediction engine, the diversification of instances into fast and profitable workloads, the programmed automation for stopping, starting and resizing of instances and cloud resources automatically, making planned backups and improving the energy efficiency of IT environments. The proposal will be taken to customers through social networks and direct promotion campaigns and will be channelled through direct sales, targeted actions, telemarketing, agents and distributors.
To analyse the progress of SKYTUNEUP in the market, ENIMBOS carried out an in-depth study on IT industry and specifically on cloud technology, identifying the main competitors and the different services that they offer to customers. The conclusion obtained of this study is that most of the service providers, try to apply the automation and backup functionalities, but based on an obsolete approach, developing custom scripts and offering consulting services, providing a revenue model on a project mode focus, but not on a SaaS mode. None of those traditional players are moving to a SaaS mode for an auto-provision technology. ENIMBOS offers key advantages for cloud consuming companies, which today is not able to match any other competitor in the market.
After carrying out a market study and analysing the possibilities of the project and its penetration into it, during the market penetration phase, dissemination actions of SKYTUNEUP will be critical in order to increase visibility and reach maximum potential customers. With this regard, ENIMBOS will perform a wide dissemination campaign attending to critical events and being involved in several platform and industrial initiatives.
Finally, ENIMBOS will be focused in three potential markets and on creating the necessary governance structure for an effective project direction and management, and a customer care department that responds to the needs of each of these countries.
