In the era of Big Data and the digital transformation, product manufacturers, retailers and other supply chain participants produce rich multimedia content for every single product. This content includes instruction manuals, product descriptions and reviews, comparison with other products, product case studies concerning the use of the product and more. Furthermore, it is offered in a multitude of formats such as video clips, audio files, presentations, PDF files, images, white papers and more, but also through a variety of channels (e.g. web sites, social media). However, there is still no easy way for consumers to access integrated digital information about a product. In most cases, consumers have to perform time-consuming internet search in order to access the information they need. This is a significant lost opportunity for consumers who are starving for easy and timely access to product information. At the same time, it deprives manufacturers and other supply chain participants from business opportunities stemming from the exploitation of the digital content they produce.
The objective is to test the economic viability of the platform among a larger pool of potential clients (user-acceptance), and to assess if the chosen commercialisation approach will be conducive of the projected growth on the European level. By using research, experience and business principles, this feasibility study will determine the probability of the project to sustain itself and offer insight into the expansion strategy. The expected actions to be implemented during the feasibility study, are: (1) to validate the business concept for launching the product in multiple new European and global markets; (2) engage with new customers to demonstrate user acceptance and expand to different market segments (new costumer alignment use cases); (3) test the prospects for European growth and international expansion considering the selected commercialisation plan.
