BANK SOCIALISER: BANKing platform based on SOCIAL media Interactive SERvices

Descripción del proyecto

Nuevas herramientas bancarias para mejorar los servicios al cliente

La aplicación de nuevas estrategias y modelos operativos en el sector financiero permite que los bancos respondan ante los avances tecnológicos financieros, pero no es fácil. Los bancos están ligados a sistemas anteriores que no son capaces de explotar los posibles beneficios. En el proyecto B-SOCIAL, financiado con fondos europeos, se aplicarán nuevas tecnologías bancarias destinadas a crear un entorno bancario seguro que facilite un nuevo nivel de interacción entre los bancos y los usuarios. Las operaciones bancarias serán más fáciles, agradables y seguras a través de la digitalización y «sociabilización» de los bancos. En general, el proyecto facilitará la transformación digital del sector bancario, la cual es necesaria para reducir costes y aumentar la eficacia.

Objetivo

The financial sector is in the middle of a digital revolution: the financial technology (FinTech) age. To maintain customer relationships and stay relevant, banks have to respond to these changes with new strategies, capabilities and operating models. However, banks are not meeting such challenge, with rigid legacy systems incapable of leveraging the potential benefits. At the same time, there is a strong disconnection between people’s social lives and their financial lives. Most users think that interactions like phone contacts, branch routine, branch sales and ATM operations are “annoying”. To solve these problems, Memento wants to commercialise the next generation of banking solutions, BANK SOCIALISER (hereafter, B-SOCIAL), a payment environment in the spirit of social networks that will enable a new level of interaction between banks and users. With our solution, users can enjoy the easiest and most friendly way of conducting their common banking operations through a 100% secured connection. At the same time, banks are able to ‘socialise’ their banking philosophy in a quick (3 months) and seamless (easily integrable) way, enabling higher customer engagement and retention, as well as a better knowledge about users through data acquisition and exploitation. B-SOCIAL will be launched in a promising scenario, where legislations and public initiatives are favourable for solutions like B-SOCIAL, which aim the proper digitalisation and ‘socialisation’ of banks. Thanks to this convenient scenario, investments in FinTech have grown from €1.7 billion in 2010 to €17.8 billion in 2015. To take advantage of this opportunity, we need to conduct a series of technical and commercial activities to prepare the market maturity of B-SOCIAL: idea to concept (Phase 1), demonstration of commercial potential (Phase 2) and commercialisation (Phase 3). Thanks to these activities, we estimate to generate cumulative cash flow of near €30 million by 2024 as well as 38 new job positions.

Ámbito científico

Programa(s)

Tema(s)

SMEInst-01-2016-2017 - Open Disruptive Innovation Scheme

Convocatoria de propuestas

H2020-SMEInst-2016-2017

Consulte otros proyectos de esta convocatoria

Convocatoria de subcontratación

H2020-SMEINST-1-2016-2017

Régimen de financiación

SME-1 - SME instrument phase 1

Coordinador

MEMENTO EHF

Aportación neta de la UEn

€ 50 000,00

Dirección

BOLHOLTI 4
105 REYKJAVIK
Islandia

Pyme

Sí

Región

Ísland Ísland Höfuðborgarsvæði

Tipo de actividad

Private for-profit entities (excluding Higher or Secondary Education Establishments)

Enlaces

Contactar con la organización

Participación en los programas de I+D de la UE

Red de colaboración de HORIZON

Coste total

€ 71 429,00