Furhat is a social robot that interacts with humans, just like humans do. Furhat provides a physical embodiment of AI in the form of a head, a face and a voice, using a translucent mask and a back-projected state-of-the-art animation system, that powers virtual assistants & chatbots, and advances further the state-of-the-art in social AI. The annual market for such social robots is forecasted to reach €2bn by 2025 with applications in multiple verticals (healthcare, education, public service, research, consumer & personal robots). Furhat has the potential to become the first real social interaction with AI for the most people.
The SME Instrument Phase 1 project’s primary goal is to validate the most commercially viable product-market fits and develop comprehensive go-to-market strategies for those vertical markets.
Our specific objectives for this Phase 1 project are:
- To identify the key vertical market segments for focused commercialization of Furhat;
- To secure strategic partnerships for go-to-market with Furhat for selected verticals;
- To develop the overall platform commercialization strategy for Furhat;
Social robots and artificial intelligence are emerging technologies, and have not yet proven to the world their true value. By identifying vertical markets, building applications and deploying the robot in pilot projects, we have the opportunity to show the world the impact this technology can have on human life.