Project description
A platform for SME digital marketing
Media is playing an essential role in the worldwide market that has grown rapidly in recent years due to digitalisation. This has led to an increased need for experienced groups and companies that can develop media content for users worldwide. In particular, SMEs have increased demands for good media marketing that can dramatically expand their consumer audience. Unfortunately, the cost of time and money for developing the necessary content and finding experienced and specialised content producers make this unviable. The EU-funded Traipler project will reverse this trend by introducing Traipler, a unique, highly specialised platform for producing quality media marketing content for SMEs, which is also cost-efficient.
Objective
TRAIPLER S.R.L. is an Italian SME established in 2013 by three young entrepreneurs and growing at a fast pace. After three years of challenging work, we achieved a significant turnover close to 680,000€ (2016) and we expect for the current year to almost double the turnover approaching us to 1,200,000€. Currently, we have 19 employees and we expect with this project generates 150 new job opportunities for our company.
As a video digital content company, we have noticed that every day, millions of companies worldwide need to produce and publish nonstop quality video content into their social channels (i.e. Instagram, Facebook, LinkedIn, YouTube and TV channels) in order to communicate and relate digitally with their potential customers and grow in audience continuously.
SMEs are the most affected in the process, since they frequently hire advertising agencies for a video-content production. This process needs high capital investement, requires months for its realisation and generates low brand awareness. To solve this situation, we have conceived Traipler, a Video Content Marketing and Digital Storytelling Platform specialized in video production and market content mainly for SMEs, born from the desire of illustrating stories concerning places, landscapes, people, ideas and projects without any actors, storyboards or scenographies behind. Traipler will lead us to generate an accumulated Revenue of 17M€ and a ROI of 2.5 by 2024; meanwhile this translates to us into 3,300 new clients worldwide by the same year. To achieve these figures, we have been supported by several companies and entities, highlighting Unicredit, Adcom, Convatec, Spark 44, Manetti & Roberts and the Ministry of Goods and Cultural Activities and Tourism – Reggia di Caserta.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences software
- social sciences economics and business business and management entrepreneurship
- social sciences economics and business business and management business models
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
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H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2016-2017
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
70017 PUTIGNANO
Italy
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.