An Anytime, Anywhere and Any-budget platform to boost the digital VIDEO marketing for SMEs

Informations projet

Traipler

N° de convention de subvention: 808537

DOI

10.3030/808537

Projet clôturé

Date de signature de la CE 31 Janvier 2018

Date de début 1 Janvier 2018

Date de fin 30 Avril 2018

Financé au titre de

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Coût total

€ 71 429,00

Contribution de l’UE

€ 50 000,00

Coordonné par

TRAIPLER SRL
Italy

Periodic Reporting for period 1 - Traipler (An Anytime, Anywhere and Any-budget platform to boost the digital VIDEO marketing for SMEs)

Période du rapport: 2018-01-01 au 2018-04-30

Résumé du contexte et des objectifs généraux du projet

Video is considered the most effective medium when expecting a long lasting impact and audience growth. Not surprisingly it is being regularly used by all aspects of our society like numerous industry sectors, academic institutions, charities, events, parties, political movements etc. To this day, local businesses and SMEs are being excluded from the creation of affordable professional videos that can be regularly viewed by interested parties. The most important marketing tool today is expensive; hiring expensive marketing/advertising agencies can be a lengthy and costly process. Traipler is changing all this by developing the only market solution in existence today that offers a: User-friendly affordable video stories that are massively produced and distributed efficiently to the right audience with a simple to understand, controlled and fully optimized approach.

Travail effectué depuis le début du projet jusqu’à la fin de la période considérée dans le rapport et principaux résultats atteints jusqu’à présent

The results of this feasibility study derive from Traipler S.R.L’s successful Phase 1 proposal submission. In preparation for the next stage of this programme, this feasibility study is a detailed report that demonstrates:
1. Software components that describe the platform-based approach of our technology, its technical advantages, all technical risks involved and our IP strategy with respect to the innovative aspects of this project.
2. An in-depth marketing analysis in Traipler’s field of business, focusing on potential prospects around the world, mainly in Europe as Spain, UK, France and Germany and promising countries like the USA.
3. Traipler S.R.L’s business model followed by useful revenue projections, Return On Investment estimations, and pro-forma income statements that illustrate the financial robustness of this project
The conclusions of this feasibility study show that the Traipler project is a robust project. Hence, a draft work plan has also generated outlining the work packages for the execution of a successfully funded Phase 2 project.

Progrès au-delà de l’état des connaissances et impact potentiel prévu (y compris l’impact socio-économique et les conséquences sociétales plus larges du projet jusqu’à présent)

At the moment the digital market, and more specifically the video, social marketing/content community, is in dire need of an innovative web-based platform that can quickly produce high quality video content, distribute it to the right audiences and optimize its marketing campaigns real-time, thus generating high turnover, and return on investments. Traipler’s business approach reduces extra-costs, delays and/or bureaucratic headaches that are often observed via the contemporary online video production and distribution schema in presence today.

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