SENIS is a Swiss company founded in 2004, which develops and sells extremely accurate and stable CMOS based Hall sensors and magnetometers for industrial and academic applications, among others in the automotive, consumer electronics and test & measurement market. In 2016, based on our know-how, wide expertise in the field of magnetic sensors and direct contacts with a remarkable range of clients and partners, we detected an urgent need of developing FAMAS (FAst Magnetic Angle Sensor): an innovative magnetic angular sensor far ahead any other current solution in the market. FAMAS is 1) cost effective (38% less compared to current solutions), 2) fast (200,000 rpm) and 3) accurate (0.1º resolution). FAMAS will disrupt in the magnetic field sensor global market, creating a new niche, and will target automotive OEMs as our main clients. FAMAS is at Technology Readiness Level (TRL) 6 stage of development. The overall aim of the project is to take it to TRL9 and to market launch by 2021.