Market research revealed that the target markets have relatively high growth rates (>10% CAGR). The markets can be described of medium competition intensity. The companies face the need for downscaling the size of the objects produced as well as improvements in the precision of the fabricated items. Potential market demand was identified, the most attractive first entry countries were chosen for sales. Femtika outlined competitive advantages of Nanofactory, and, thus, finalized the initial market entry strategy.
During the patent landscape analysis Femtika thoroughly studied related patents, identified the potential limits to the innovation project, and decided on the further steps for the reliable IPRs establishment.
Finally, Femtika developed a business model and elaborated business plan, which would be used as a roadmap for commercialization of Femtika Nanofactory as well as for further development of Femtika’s business. Femtika decided to enter the market with direct sales of equipment strategy, because it allows to avoid the barriers other strategies suggest and ensure relatively easy first entry. In the following years it is going to enter industries with a ready solution for the products in CIS, and medical devices markets. Femtika should focus on collaboration with leaders in research to promote Nanofactory and generate publicity for its technology.