o Organization of a joint press conference with the other Serbian EU-funded project (September 3rd), (display of programme in each city, highlighting of the date and national
coverage of the event), attended by journalists and general public;
o Organization of local press conferences (Belgrade, September 20th; Niš, September 25th; Kragujevac, September 24th - presentation of the detailed program in each of
fourteen cities and towns covered by REFOCUS 2.0);
o Direct mailing to about 570 schools;
o Pre-events:
o Open day visits to the Faculty of Sciences and Mathematics - Niš during May, attended by 300 school kids (guided tours around faculty on every Wednesday in May);
o “Fire and Ice” in BIG Fashion Centre in Belgrade on September 18th. It included interactive and attractive physico-chemical experiments and demonstrations during 45
minutes in four cycles;
o Direct street marketing, similar to the Shopping mall Lab, during the weekend prior to the event in the pedestrian zones of city centres involving direct interaction of
researchers with passers-by;
o Setting up of a promotional booth in a pedestrian zone in each city and town (entire day of the event);
o Activities during researcher’s Night week (from Monday September 23rd till Thursday September 26th) in 12 Science clubs;
o Estimated 3 million people in Serbia made aware of the European Researchers' Night and its objectives.
o 16 different types of activities included: hands-on experiments, demos, exhibition, workshops, science shows, quizzes, games, competitions, performances, concerts, guided
tours, informal talks with researchers, lectures and movie projections;
o 17 European corners (Belgrade, Niš, and Kragujevac - 2, other cities - 1);
o Saturday, September 28th: Knjaževac, Festival of science - open science;
o Activities addressing the audience aged 3 and above, except for quiz, guided tours, Informal talks with researchers, debate, roundtable and projection of a movie;
o Active involvement of about 1650 researchers, of whom 7 having benefited from Horizon 2020 funding scheme;
o Approximately 78.800 of attendees in total:
o 30.000 in Belgrade;
o 9.000 in Niš;
o 9.000 in Kragujevac;
o 1.500 in Inđija;
o 4.500 Smederevo;
o 800 Ranovac;
o 3.500 Kruševac;
o 3.000 Čačak;
o 2.000 Užice;
o 1.500 Knjaževac;
o 5.000 Leskovac;
o 3.500 Novi Pazar;
o 1.500 Gornji Milanovac;
o 2.000 Pančevo.
All activities were implemented as initially planned, except from change or addition of venues at some locations to the more favorable and more visible ones. The main objectives of this Researchers‘ Night were bringing closer researchers and the public at large of all ages and scientific backgrounds, consequently tackling the remaining stereotypes about researchers and their job, and pointing out the fun and fascinating aspects of research with a view to encouraging young people’s awareness of science and science careers.
