Main targets of the awareness campaign
o General public regardless of age and scientific background, with special attention to underserverd groups such as schoolchildren in rural communities and children without parental care, children in group refugee homes; and to young people, especially regarding career choice.
• The project website and social networks common to the 3 Serbian projects namely ReFocus, Reconnect and SCIMFONICOM was maintained and timely updated
• Organisation of one national press conference jointly with two other Serbian EU-funded projects and one Belgrade press conference with another Serbian EU-funded project
• Conception and realisation of a common PR and media campaign with the ReFocus2.0 project in Belgrade; Conception and realization of local PR and media campaign in the other cities where we organized the Night
• Production, distribution and display of promotional material, banner on 22 internet portals; 7 billboards in different locations in the city centre;
• Branding of city buses (on the outside and on LCD screens) in Belgrade
• Display of promotional material on the Weekend media festival (Rovinj)
• Advertisement in 20 newspapers, 31 television stations and 6 radio stations. Information on event in 2 news agencies and 59 portals
• Participation of researchers in TV and radio programmes and broadcasting of announcements (ca. 70 in total – TV, ca. 14 in total - radio)
• 18 announcements by 2 different news agencies
• Publication of around 100 articles in 59 different web portals
• Media partnership with 8 newspapers and 14 portals
• The comments of this years’ media campaign were very positive and the overall awareness achieved through it was very high
• Realization of the SCIelfie competition.
• Exhibition Science in print in Belgrade City Library
• International Microorganizm Day, 17th September
• Visit to kids from refugee group home and hands-on experiments with them.
• Additional promo day at the local school in Belgrade in cooperation with the Olympics Committee that included schoolkids and children from a local refugee camp
• Promotional visit to the centre for children without parental care
• Organization and realization of the EnterPrize competition with Intellectual property office in Belgrade
• Visit to 6 rural schools in May (3) and in September (3)
• Over 2.500.000 people made aware of the Researchers' night and its objectives.
Locations: Belgrade, Cuprija, Despotovac, Jagodina, Knezevac, Kruševac, Negotin, Smederevo, Svilajnca, Trstenik, Ub, Uzice, Zajecar, Novi Pazar, Mali Zvornik, Pancevo
• We have successfully realized all planned activities.
• More than 500 researchers have taken part in the realization of the activities
• There were 14 different activities organized during the event including the following types of activities: hands-on experiments (125), workshops (8), public discussion and lectures (10), quizzes (5), competitions (2) and exhibitions (4)
• The most successful activities were Treasure hunt, Grand Science andventure (Over 30.000 experiments realised)
• Approximately 2.000 kids involved in the Treasure hunt;
• Significant attendance in cities participating for the first time in the Researchers' Night namely Novi Pazar and mali Zvornik;
• Approximately 42.000 of attendees in total: 30.000 in Belgrade; Beograd 30000, Ub 500, Uzice 450, Smederevo 600, Kusevac 350, Trstenik 600, Zajecar 300, Negotin 200, Knjazevac 1500, Svilajnac 1500, Jagodina 2500, Ćupija 2200, Despotovac 100, Novi Pazar 500, Pančevo 500, Mali Zvornik 650
• EU corners were realised in all 16 cities, with Belgrade having the interactive hands-on experiments with MSCA fellows presenting their EU funded projects; we took active part in the European Sport Week, and in coordination and cooperation with the Olympic Committee of Serbia our visitors participated in BeActive challenge and Night run (more than 5000 people involved in EU corner activities)
• We have exceeded the number of EU funded projects that were present at the event to that what was planned in the proposal – we had 7 projects represented (4 were planned)
Content of the assessment methodology
o Quantitative data about the event: number of attendees, typology of attendees, number of participants per activity, number of hits on the project website, number of views of profiles on social networks and downloads, media coverage… ;
o Qualitative: public awareness about researchers and their job, public awareness about societal importance of the job of researchers, interest in science careers, involvement of researchers funded by Horizon 2020, including Marie Skłodowska-Curie actions;
o Comparison with impact assessment results obtained since 2011, from the previous five Researchers' Night projects;
