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Fascinating World of Researchers in the Age of Technology – Cultural Heritage & the New Generation of Innovators

Periodic Reporting for period 2 - FAWORIT 2018-2019 (Fascinating World of Researchers in the Age of Technology – Cultural Heritage & the New Generation of Innovators)

Reporting period: 2019-03-01 to 2019-12-31

The main objectives of “FAWORIT 2018-2019”, the European Researchers’ Night in Hungary in 2019, were:

o Capture public imagination and involvement of the citizens into the programmes of the NIGHT allowing them a better understanding of the benefits of R&I. The thematic awareness raising (Brain Star, Fake News, targeted Facebook ads, etc.) will ensure this goal as well as local organization and awareness raising of the venues;
o Increased number of female researchers in the long run – our project strives to encourage the youth and especially girls to embark on a research career. The participation of the Association of Hungarian Women in Science as leader of the awareness raising campaign (WP1) and organiser of one of our venues as well as targeted actions (e.g. special Science Cafés dedicated to this, participation in Girls’ Day, a special “Girl Innovator Award”) will contribute to reach this goal;
o Better involvement of all societal actors in the whole R&I process – by focussing our project proposal on the thematic elements of Responsible Research and Innovation (public engagement, gender, science education, cultural heritage) we would like to create understanding and acceptance of science and innovation and its results;
o We also aim at raising awareness of the European engagement in the field of research and innovation and better understanding of the European Union among the general public through three dedicated European Corners and smaller EU Booths at each venue to make the EU and its R&I policy and programmes (FP7, H2020, especially MSCA) more visible for all citizens.
All the programmes’ and communication strategy’s purpose consisted of illustrating that being a researcher is cool and creative and researchers and young innovators are amongst us.


Our visitors’ numbers increased from year to year, and as we attracted this year more than 23.111 people, and with the strong communication strategy we could reached about 1,000,000 people with our message. More than 620 researchers were involved in the activities, 20 of these benefitted from MSC schemes and 41 of these benefitted from EU support (FP7, H2020) other than MSCA.
AWAIRENESS CAMPAIGN overview:
• conception, production and display of promotional material: posters, roll-ups in each venue (entrance), general leaflet (30 000 copies, priority programmes in each venue), specific programme in specific leaflet in each venue;
• direct mailing (over 1 200 schools, announcement of the event and offer of visit for providing further information) with posters and personnel communication;
• publication of a national press release (journalists and major news agencies);
• publication of local press releases in Budakalász, Eger, Gödöllő, Győr, Kaposvár, Sárospatak, Sopron, Szarvas, Szeged, Veszprém, Miskolc and Debrecen;
• public advertisement on several metro stations, which are the busiest stops on the main lines in Budapest (Astoria, Batthyány square, Blaha Lujza square, Deák Ferenc square, Corvin-negyed, Ferenciek tere, Kálvin square, Kossuth
square, Nyugati railway station);
• creating a new poster with a role model of women in science;
• organisation of a national press conference (2 days prior to the event; 25/09/2019), Round Table discussion (9 days before the event; 18/09/2019);
• organisation of 3 Science Cafés and 1 Flash Mob;
• revamping, constant updating and maintenance of project website www.kutatokejszakaja.hu and information and programme provided in English;
• links with relevant EU, institutional and other popular websites;
• Join to a community which collect as much as possible of the researcher night event internationally;
• revamping, constant updating and maintenance of social network profile (Facebook, namely www.facebook.com/kutatokejszakaja);
• updating the brand identity of the Hungarian Researchers Night making it more colourful;
• constant updating and maintenance YOUTUBE-SCINEWS channel with the main spot, interviews with young researchers, children, reports and other interesting info about the event;
• more than 24. 000 FB-followers;
• 80 pieces of press releases, several TV and radio spots
• publication of over 392 articles, interviews, videos … etc in both on and off line press;
• airing of video news, interviews, on several radio and TV stations;
• reports on several TV and radio channels reported about the event, as well as printed and electronic news portals;
• over 1.000.000 people made aware of the Researchers' Night and its objectives
• The organizers gave a total of 11 interviews to local and national radios.
• Articles and reports on the 2019 European Researchers' Night in Hungary in the online and offline press.

ACTIVITIES DURING THE NIGHT:

Offer of several activities as described in the Annex I Part B to the Grant agreement:
o hands-on experiments,
o demos,
o interactive workshops,
o simulations,
o Science
o Cafés,
o quizzes competitions,
o contests,
o exhibitions,
o presentation of prototypes,
o guided tours,
o lab visits,
o speed dating,
o games,
o career advice,
o shows,
o interactive lectures.

Active involvement of 620 researchers, of whom:
o 20 having benefitted from MSC schemes;
o 41 having benefitted from another EU funding under FP 7 or HORIZON 2020;
o Attendance of 23 111 visitors having taken part in the activities, distributed as follows taking into consideration entities that joined the action after the proposal was approved
IMPACT ASSESSMENT
o Short (omnibus) survey of a representative sample of the Hungarian population to assess the current situation;
o Contact sheets during the event;
o Online survey after the event conducted among the participants of the event;
o Semi-structured interviews before and after the event;
o Focus groups among visitors;
o Collection, analysis and processing of 3,536 contact sheets and 2609 on-line questionnaires;
o Typology of visitors: aged 27,1 in average, balanced gender representation (57,5% of female), most of them is 16 years old and only half of them are older than 22 years, significantly participation from Budapest;
o Most of the participants informed about the event by educational institutions;
o Most popular programmes: scientific lectures, presentation of modern-tech-equipment and presentation of the inventions;
o General intention expressed to take part in a similar future event.
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