Periodic Reporting for period 2 - SOCIETY (How do you spell RESEARCH? SOCIETY - Science, histOry, Culture, musIc, Environment, arT, technologY)
Reporting period: 2019-03-01 to 2019-12-31
preserve, and develop our cultural heritage, in all its various shades and declinations.They will be designed in order to attract different kinds of publics. However, secondary school students, who are about to make their choice in terms of career, will be a privileged target, also through the involvement of Eu and MSCA researchers. Specific effort will be devoted to involve female young researchers and students in the activities, to stress that research needs increasing contribution from women to reach its goals.
• To favour the meeting between citizens and researchers through a wide range of activities proposed, promoting a mutual exchange between researchers and participants;
• To inspire young students to embrace research career by showing research as a powerful tool to decrypt reality, which can be applied in any direction and exploits a wide range of personal capacities;
• To offer a wide and composite image of research and researchers, to suggest that research embraces all areas of knowledge, tools and approaches, well beyond stereotypes;
• To organise an event that will represent research as a very general, strong methodology that can be applied to the study of any field of interest;
• To highlight the wideness of research horizons and emphasize the importance of inter- and trans-disciplinary approaches, seeking the involvement of a greater number of researchers coming from disciplines such as humanities or social sciences that are usually underrepresented at the Researchers’ Night;
• To engage a wide variety of participants, through the offer of a number of fun-based activities during the Night to attract a general public and ensure the participation of families with children;
• To make the Researchers’ Night the perfect occasion for a true, two-ways, engaging communication, where views and priorities are shared and discussed in a friendly environment.
The views of researchers involved in the event were explored using a targeted online survey administered in the following days after the event. A sample of 167 researchers shared their experience. The sample was well-balanced by gender, age and different academic status Overall, researchers expressed satisfaction with the event equal to 4.7 on a scale ranging from 1=“not at all satisfied” to 5=“very much satisfied.
Social Media Analysis shows a good success of Facebook as a promotional tool among young and adult users from 18 to 54, especially among women aged from 18 to 34. The Facebook page of “Notte Europea dei Ricercatori a Bologna, Cesena, Forlì, Ravenna e Rimini” reached a great number of visualisations in the weeks before and after the event including users from several foreign countries.