Work package 1 Awareness campaign
Tasks undertaken
Main targets of the awareness campaign
o Public at large regardless of age and scientific background;
o Researchers;
o Artists;
o A curious and adventurous festival public;
o Representatives of civil society organizations;
o School pupils in primary school;
o School pupils in secondary school;
o Teachers of primary and secondary school;
o Students;
o Parents;
Communication tools
Offline
o Conception, production and display of Rotterdam Festival agenda, flyers in cafés, restaurants, hotels, supermarket and cultural organizations in cafés, restaurants, hotels and cultural organizations and distribution of programme app for participants before the event and on site;
o Public advertising: posters on bill boards and video screens in the city centre;
o Publication of printed magazine for employees of Erasmus MC, for alumni of Erasmus University Rotterdam;
o Airing of mini-campaigns consisting of promotional spots, announcements, interviews through regional RTV: Rotterdam OPEN;
o Publication of press releases to local, national and international media;
o Invitation through network of ‘Wetenschapsknooppunt’ dedicated to introduction of the university to primary schools;
o Advertisements in local newspapers: Havenloods and Metro
o Pre-events:
o Pre-event in Arminius debate centre on Thursday 27 September
o Flyers on local festivals, such as Open Air Cinema (August/September);
On line
o Setting up and constant updating of the project website;
o Links with institutional and popular websites, joint European website of European Researchers’ Night initiatives, and partners: Erasmus University Rotterdam, Erasmus MC, Centre for the Arts, Willem de Kooning Academy, Rotterdam Partners, Rotterdam Festivals;
o Posting of online agenda of Rotterdam Festivals;
o E mailing to researchers, artists, civil society organisations;
o Setting up and constant updating of social media of organisational stakeholders (Facebook, Twitter, LinkedIn, Instagram), including Facebook pages of former local science outreach events;
o Conception and production of a trailer movie on YouTube;
o Airing of items on Rotterdam OPEN digital television;
Messages to be conveyed
o Meet researchers personally during Science Meets City;
o Be inspired by their work and their passion for their work;
o Discover that research is relevant to society;
o Research offers exciting career opportunities for young people;
o Research is closer than you may think;
o Researchers are part of the culture and economy of Rotterdam and its region;
Results achieved
The awareness campaign has been intensive and successful making Science Hotel | Science Open visible on many platforms for many audiences.
Work Package 2 Activities during the Night
Tasks undertaken
Locations
Rotterdam
Venues
o Nhow Hotel, Rotterdam Waterfront;
o Erasmus University Rotterdam, main campus;
Friday: Science Hotel
o Common theme to all venues: science meets city;
o Types of activities planned: hands-on experiments, demos, interactive presentations, interactive lectures, personal chats, discussion, science brokerage event, guided tours, puzzles, crime scene investigation, contest, lab visits, artist interventions.
Saturday: Science Open
o Interactive presentations at Erasmus University Rotterdam:
o Larger groups of audiences in lecture halls;
o Customised lectures for different age groups (primary school pupils, secondary school pupils, students and adults);
o Guided tours to labs and research facilities, lectures highly interactive and have benefited from the co-creation with stakeholders during Science Hotel;
o Demos and hands on demonstrations;
o Artists interventions
Results achieved
More than 50 unique presentations of research and art:
Debates, interactive presentations, quizes, health check point, workshops, role play, demonstrations, seminar, interventions, discussion, speeddating session, EU corners, poster presentations, CSI game, circus performances. lectures, lab, selfie wall, magazine presentation, conversations art and science, gamified survey, guided tour, work out exercise.