WP1 Awareness Campaign
o Identification of the overall communication strategy
o Definition of the concept of the programme, with a specific synergy with the European Year of Cultural Heritage 2018
o Setting up the schedule for organising and implementing the tasks;
o Cooperation established with regional knowledge and research centres, in order to create synergies and maximize effects and efficiency of the awareness campaign at national level;
o Pre-events and activities with participating researchers to raise awareness of the main event
o Citizen science activities preceding the event
o Identification of the target groups and messages
o Communication means defined, as well as promotional material design, off line and online.
o Mobilisation of national media, with emphasis on TV and radio;
Results achieved
o Successfully devising an overall communication strategy and relevant material
o Public advertising: display of advertising posters in schools and public places
o Organisation of 3 science cafés prior to the event
o Display of various spots in national newspapers
o Broadcasting of 5 radio interviews and features
o Display of 6 text-ad spots in prime-time TV ads
o Banner appearance in largest media websites and banners on universities and research organisations websites
o Extensive impression on social media
o Estimate of 300.000 people made aware of Researchers’ Night and its objectives.
WP2 Activities during the NIGHT
o Definition of topics, theme and overall programme
o Mobilisation of researchers to be involved
o Organising venues and programmes
Programme of activities during the NIGHT
o School visits early afternoon at 13:00-16:00
o Opening ceremony at 16:30-17:00
o Science communication award presented at 17:00
o Exhibition area open 16:30-23:30
o University for the Young science workshops open between 13:00-16:00 for school groups and also 17:00-22:00 with interactive activities
o Stand-up scientist and micro-talks from 17:30-23:00
o Coding for creativity at 18:00-20:00, workshops on coding for girls and boys
o Special focus ws placed on European year of Cultural Heritage in 2018 in close cooperation with national priorities of the year, focusing on two themes
WP3 Impact Assessment
o Quantitative data about the event: number of attendees, typology of attendees with focus on age and gender, rating of the event, the extent of participation in the activities, number of hits on website, number of friends and followers on social networks, number of promotional items distributed and media coverage. Quantitative data compared and assessed based on evolution from previously organised ERN in Iceland;
o Qualitative indicators: opinion of participating organisations on researchers and their job, interest expressed for science and research careers, intention to attend similar events in the future and involvement of researchers funded by Horizon 2020, including Marie Skłodowska-Curie actions in the activities of the NIGHT. Qualitative comparison w made with opinions from impact assessments from past events to assess the evolution.
o Short questionnaire and quiz distributed to visitors on-site, with the potential for a prize for those that fill it in and return it, addressing attendees (young people and adults) and addressing also the way the attendees became aware of the event with a view to identifying the most effective communication vectors according to the various audience targets;
o Internet survey after the event, addressing researchers
o Level of satisfaction -venue, logistics, organisation, practical support
o Trends and development compared to previous events
WP 4 Management
Tasks undertaken
Management structure
o The coordinating institution, RANNÍS, is responsible for the project management and supervision of all tasks
o Project working group is composed of relevant RANNÍS staff
o An advisory committee worked with the ERN team
