Pro-environmental behaviour change across cultures
Individual behaviour is instrumental to a profound response to climate change. However, humans’ behaviour is usually habitual, attached to stable contexts and resistant to change. So-called ‘moments of change’ are individual expressions occurring when an individual situation shifts within a short time frame due to biographical and exogenous changes. The relationship between moments of change and environmental impact is complicated and depends on personal, cultural and behavioural factors. The EU-funded MOCHA project will explore and follow moments of pro-environmental behavioural change across cultures and life courses and examine the impact of behavioural interventions directed at effecting moments of change. The project will perform ambitious cross-cultural research using Big Data analyses, longitudinal qualitative interviews and panel surveys.
Fields of science
Funding SchemeERC-COG - Consolidator Grant
BA2 7AY Bath
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CF24 0DE Cardiff
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