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Understanding and leveraging ‘moments of change’ for pro-environmental behaviour shifts

Project description

Pro-environmental behaviour change across cultures

Individual behaviour is instrumental to a profound response to climate change. However, humans’ behaviour is usually habitual, attached to stable contexts and resistant to change. So-called ‘moments of change’ are individual expressions occurring when an individual situation shifts within a short time frame due to biographical and exogenous changes. The relationship between moments of change and environmental impact is complicated and depends on personal, cultural and behavioural factors. The EU-funded MOCHA project will explore and follow moments of pro-environmental behavioural change across cultures and life courses and examine the impact of behavioural interventions directed at effecting moments of change. The project will perform ambitious cross-cultural research using Big Data analyses, longitudinal qualitative interviews and panel surveys.

Host institution

UNIVERSITY OF BATH
Net EU contribution
€ 1 721 338,40
Address
Claverton Down
BA2 7AY Bath
United Kingdom

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Region
South West (England) Gloucestershire, Wiltshire and Bristol/Bath area Bath and North East Somerset, North Somerset and South Gloucestershire
Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 0,00

Beneficiaries (2)

UNIVERSITY OF BATH
United Kingdom
Net EU contribution
€ 1 721 338,40
Address
Claverton Down
BA2 7AY Bath

See on map

Region
South West (England) Gloucestershire, Wiltshire and Bristol/Bath area Bath and North East Somerset, North Somerset and South Gloucestershire
Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 0,00
CARDIFF UNIVERSITY
United Kingdom
Net EU contribution
€ 277 786,60
Address
Newport Road 30 36
CF24 0DE Cardiff

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Region
Wales East Wales Cardiff and Vale of Glamorgan
Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 0,00