Project description DEENESFRITPL A new sustainable, and design-driven player in the flooring industry The green building market is booming. It is experiencing exponential growth worldwide, driven by the increasing demand for sustainable solutions and cost reduction by citizens and building owners. In this context, the EU-funded MOGU floor aims to introduce a disruptive product for the resilient flooring market. Made from 100 % biobased materials derived from agricultural or industrial residual biomass, MOGU floor surpasses existing solutions in safety, fire resistance, thermal insulation, shock absorption, and noise reduction. Its entire life cycle forms a circular value chain, ensuring sustainability and profitability. With its attractive design and tactile feel, MOGU floor offers luxury living environments at an affordable price. Show the project objective Hide the project objective Objective The green building market is anticipated to be among the fastest growing industries worldwide. Driven by citizen and building owner demand for sustainability and operational cost reduction, the green building market is, indeed, doubling every three years. To satisfy the market demand for sustainable and functional building solutions we developed MOGU floor, a disruptive product for the resilient flooring market. MOGU floor is a 100% biobased tile made from agricultural or industrial residual biomass. It outperforms the competing solutions already available on the market in terms of safety, fire resistance, thermal insulation, shock and noise absorption. The entire lifecycle of MOGU floor, including production, installation, maintenance and disposal, represents a new circular value chain for the building market, highly sustainable and profitable. Moreover MOGU floor has a distinctive and attractive design and tactile feeling that make it a perfect solution for luxury living environments at a target price typical of inferior market segments. To take advantage of all the unique selling points of MOGU floor we developed a market strategy aiming at quickly gain international market share and become in the mid-term a reference player for innovation, sustainability and design in the flooring market. To achieve such result, we elaborated a number of actions in collaboration with highly influential stakeholder of the building market to increase customer awareness and demand for MOGU floor. Now we are applying to the SME instrument ph2 as part of our fundraising strategy to finalize the development of the first MOGU floor collection and accelerate its market uptake. During the 24 months workplan we elaborated we are going to certify MOGU floor with strategic green labels, upscale our production capacity, reinforce our IPR and market positioning and start the b2b collaborations to promote, commercialize and distribute MOGU floor. Fields of science engineering and technologymechanical engineeringmanufacturing engineeringengineering and technologymaterials engineeringcolorsengineering and technologymaterials engineeringcompositessocial scienceseconomics and businesseconomicssustainable economyagricultural sciencesagricultural biotechnologybiomass Programme(s) H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs Main Programme H2020-EU.3. - PRIORITY 'Societal challenges H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies Topic(s) EIC-SMEInst-2018-2020 - SME instrument Call for proposal H2020-EIC-SMEInst-2018-2020 See other projects for this call Sub call H2020-SMEInst-2018-2020-2 Funding Scheme SME-2 - SME instrument phase 2 Coordinator MOGU SRL Net EU contribution € 1 503 299,00 Address Via s francesco d assisi 62 21020 Inarzo Italy See on map Region Nord-Ovest Lombardia Varese Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 644 271,00
