Project description
A new sustainable, and design-driven player in the flooring industry
The green building market is booming. It is experiencing exponential growth worldwide, driven by the increasing demand for sustainable solutions and cost reduction by citizens and building owners. In this context, the EU-funded MOGU floor aims to introduce a disruptive product for the resilient flooring market. Made from 100 % biobased materials derived from agricultural or industrial residual biomass, MOGU floor surpasses existing solutions in safety, fire resistance, thermal insulation, shock absorption, and noise reduction. Its entire life cycle forms a circular value chain, ensuring sustainability and profitability. With its attractive design and tactile feel, MOGU floor offers luxury living environments at an affordable price.
Objective
The green building market is anticipated to be among the fastest growing industries worldwide. Driven by citizen and building owner demand for sustainability and operational cost reduction, the green building market is, indeed, doubling every three years. To satisfy the market demand for sustainable and functional building solutions we developed MOGU floor, a disruptive product for the resilient flooring market. MOGU floor is a 100% biobased tile made from agricultural or industrial residual biomass. It outperforms the competing solutions already available on the market in terms of safety, fire resistance, thermal insulation, shock and noise absorption. The entire lifecycle of MOGU floor, including production, installation, maintenance and disposal, represents a new circular value chain for the building market, highly sustainable and profitable. Moreover MOGU floor has a distinctive and attractive design and tactile feeling that make it a perfect solution for luxury living environments at a target price typical of inferior market segments. To take advantage of all the unique selling points of MOGU floor we developed a market strategy aiming at quickly gain international market share and become in the mid-term a reference player for innovation, sustainability and design in the flooring market. To achieve such result, we elaborated a number of actions in collaboration with highly influential stakeholder of the building market to increase customer awareness and demand for MOGU floor. Now we are applying to the SME instrument ph2 as part of our fundraising strategy to finalize the development of the first MOGU floor collection and accelerate its market uptake. During the 24 months workplan we elaborated we are going to certify MOGU floor with strategic green labels, upscale our production capacity, reinforce our IPR and market positioning and start the b2b collaborations to promote, commercialize and distribute MOGU floor.
Fields of science
- engineering and technologymechanical engineeringmanufacturing engineering
- engineering and technologymaterials engineeringcolors
- engineering and technologymaterials engineeringcomposites
- social scienceseconomics and businesseconomicssustainable economy
- agricultural sciencesagricultural biotechnologybiomass
Programme(s)
Funding Scheme
SME-2 - SME instrument phase 2Coordinator
21020 Inarzo
Italy
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.