The further development of the product which got the name IrriGATE was boosted by a successful field trial held in a real farm during the project time-span, and by the attraction of a key partner providing IoT-enabled weather stations for our technology needs. We refined the company business model and, with the attraction of a software programmer and a marketing expert, our team was restructured and expanded. On the IPR side, we filed a Bulgarian patent application with a priority date 25-12-2018, and an application for European trademark registration sent on 29-01-2019.
Our commercial prospects were examined in two ways: first by a third-party agency and second, through a direct online campaign set and run by our new marketing manager. Both surveys displayed great potential ahead of IrriGATE: The third-party analysis coloured the big picture in bright tones, and the initial public response to our very first digital marketing efforts showed that potential customers were indeed interested in what we were about to offer them.
Our positive conclusions led to the drafting of a detailed business plan covering the Archimedes – UDSS mid-term development, also included in the feasibility report enclosed.