HW-free indoor navigation: augmented reality app-based SW for mobile devices

Project Information

IN-do

Grant agreement ID: 827176

DOI

10.3030/827176

Project closed

EC signature date 5 September 2018

Start date 1 August 2018

End date 30 November 2018

Funded under

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Total cost

€ 71 429,00

EU contribution

€ 50 000,00

Coordinated by

INS INSIDER NAVIGATION SYSTEMS GMBH
Austria

Periodic Reporting for period 1 - IN-do (HW-free indoor navigation: augmented reality app-based SW for mobile devices)

Reporting period: 2018-08-01 to 2018-11-30

Summary of the context and overall objectives of the project

In 2014, after over 10 years of research in Augmented Reality, Clemens Kirner and Florian Reiterer founded INS Insider Navigation Systems GmbH in Vienna. Today, INS is formed by an outstanding team of 14 people working on the development of IN-do.
IN-do is our indoor-positioning app that fits each client’s premises, that runs optimally without the need of installing any specific hardware. In 2016 Frost and Sullivan described IN-do as the technology with the highest market opportunity for indoor navigation.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

In order to further confirm the feasibility of our project, we have carried out a 4-month long study focusing on 3 main areas. From a technical point of view, we have defined a complete Execution Plan, comprising a Work Plan of 8 Work Packages. We have carried out a Risk Analysis for every technical activity, indicating the mitigation and contingency measures to be prepared to Phase 2. Besides the technological advances, in the commercial field, we have carried out an in-depth analysis of INS Expansion Strategy, in order to take into consideration all commercial risks associated with expansion and elaborate mitigation strategies. We have updated our business model for every target client group, to define a plan to consolidate our commercial and marketing strategy. We have, also, conducted a Freedom-To-Operate analysis and assessed our current and future IPR strategy. Based on market volumes and our current network we have designed an exploitation strategy for the first 5 years post Project.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

IN-do will be the first hardware independent navigation system inside buildings on the market. IN-do’s excellence will increase visibility, productivity and profitability of large business areas such as airports, malls, museums and large industrial facilities, boosting their growth by location sharing, asset tracking, emergency management, navigation, and delivering context-aware advertising.

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