Pilotech AS has developed, is marketing and selling the Software as a Service (SaaS) tool InCaseITtm. InCaseITtm is an Emergency Response tool which also provides support for Business Continuity processes. InCaseITtm is an important component in organizations´ risk management activities. InCaseITtm empowers all enterprises to address the residual risks. It is a modern collaboration and information sharing tool when handling an unwanted incident.
Pilotech´s plan for expansion:
Pilotech has executed the following studies: Pestel study, Industry sector study, Country/market profiles: size, risk, for relevant markets, Customer review, Customer value proposition, Competitor analysis, Partner screening study, Interviews with Emergency Response and Business Continuity (ER/BC) market participants.
The conclusion from the studies is that a deployment of Pilotech services into other markets in Northern Europe is a viable strategy. The position of Pilotech's crisis management tool InCaseITtm is towards the high end in functionality while having a low base cost structure. There are no really low hanging fruits, and the sales cycle tend to be long also in the targeted markets.
Pilotech has developed a totally new marketing plan by adopting a new approach based on the use of “Persona focus” and marketing of SaaS tools in other areas. The marketing plan will include geographical aspects as well as various segments aspects.
A sales process has also been formalized taking a more conscious approach to which customers will make a profit for the company. Various limiting factors have been analyzed and addressed in the plan.
Impact for Pilotech:
The market opportunities for InCaseIT in Norway is limited. The trend is positive, but many companies and organizations are slow to employ digital support for emergency response and business continuity processes. Pilotech has executed a feasibility study in order to evaluate the possibility to expand into other geographical markets.
Impact for society:
It is important for the society that the consequences of an unwanted incident are minimized. InCaseIT will reduce lead time, enhance handling and collaboration and thereby secure residual values of tangible assets and negative impact on intangible assets. The result is higher resilience and reduced consequences for jobs and economy.
Pilotech will seek to start to execute the expansion plan in 2019.
