The strategic vision of Workero has, as a whole, remained intact after the conclusion of all studies. Empirical findings and our first commercial successes show a sustainable business model with revenue targets 2018 achieved, costs lower than forecasted and a start of the year with 29% of the total revenue target of 2019 achieved trough signed contracts. However, the studies have given us the much needed better insights for the following fields:
• Market analysis, with emphasis on our fast scalability in the other European markets and beyond. The understandings of market mechanisms, type, size and volume have enabled us to define very detailed strategic and practical plans – both financial and commercial – to enter the desired markets. The study also enabled us to define the priority markets and most important opportunities. Based on these findings, operational plans have been readied to start the international implementation of our product.
• Competitor analysis and unique approach definition. The decision on how to position our product as opposed to competitors and alternative solutions, has been funded on the findings of our studies and surveys with the most important allies/partners in the world of office real estate. It enabled us to redefine who we want to be and how we want to differentiate ourselves.
• IPR, and legal barriers and requirements have been studied very thoroughly and have resulted in model agreements for suppliers, users, licensees. This has been important also for future reference as we will further our software based on blockchain and AI.
• Licensing model. This has been a fundamental, strategic exercise going to the heart of our business because it affects directly our capability of quickly, internationally scaling a digital service. Our studies have enabled us to define precisely how to approach the targeted markets in this regard. As a consequence, we have also been able to establish, per country, the commercial strategy, with full P&L and risk assessments. More specifically, this study resulted in a 5 way model to scale the business. It has become the basis of our scaling strategy.
• Last but not least: the commercial strategy in terms of sales strategy and marketing. Our studies have enabled us to establish, per country, a separate strategic plan and timeline for commercialisation.
