Objective After many years working on volunteer humanitarian projects and online advertising we've decided to join our two passions to reinvent the way donations are being made. Based on the fact that the current online advertising model no longer fits users (ex: Increase of Adblockers, Fraudulent traffic...). We've changed the rules by offering a new and fair model to users, where each one of their ad-watching turns into a donation to Non-Profit Organizations.We bring A Social Impact platform designed to to turn user engagement into impact engagement.We're using video and AR to engage our communities.Being a startup, we are reaching amazing technical and commercial results based on our innovations. Because the risks to grow internationally in a sustainable way are there, we are applying to the SME Phase-1 to better understand them and define an improved G2M (go to market strategy). This way, we can confirm our expectations of bringing socio-economic impact for the society while generating profits to our company based our value proposition and business models. Fields of science natural sciencesphysical sciencesastronomyplanetary sciencesplanetssocial scienceseconomics and businessbusiness and managementbusiness models Programme(s) H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs Main Programme H2020-EU.3. - PRIORITY 'Societal challenges H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies Topic(s) EIC-SMEInst-2018-2020 - SME instrument Call for proposal H2020-EIC-SMEInst-2018-2020 See other projects for this call Sub call H2020-SMEInst-2018-2020-1 Funding Scheme SME-1 - SME instrument phase 1 Coordinator WATCH AND GIVE LTD Net EU contribution € 50 000,00 Address HEIL HARAGLIM 1 75141 RISHON LETZION Israel See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 71 429,00