1. Assess the technical requirements of designing an industrial scale beta launch
a technology review identified the range and limitations of competitive technology and the specifications for materials and equipment required from each of the key partners. The review also highlighted the importance of developing the existing prototype storage device to preserve maximum platelet function; and to develop an ampoule system that would allow the user to divide the PRP into fourteen aliquots, whilst maintaining sterility. Further opportunities for future improvements to both the PRP storage device and PRP serum were identified and have the potential to reduce cost, improve functionality and widen the range of ‘conditions’ that could benefit from the use of the technology.
2. Market analysis determining need for cost optimization and feature development
Key Competitor stakeholder identification: a detailed market analysis was undertaken showing competitors to be scattered across the entire EU. PpSC has established that there are 24,000 PRP injection-based procedures done in the UK annually. In the EU TPRPK has the commercial potential to replace the current injection-based procedures. Clinicians in the EU (France, Poland, jersey, UK, and Sweden) were approached for their views on topical application; the market potential of the TPRPK treatment; desired TPRPK features (unique selling points); and their preferred commercial arrangements. Outside the EU as a means of gauging the international sales potential, clinicians in the US, Japan, Dubai, California and China have been approached. The discussions in the UK have triggered considerable interest in TPRPK, resulting in a letter of intent from a leading, multi-award winning, UK medical device distributor.
3. investment requirements, identify available sources of future finance and investigate suitable licensing pricing and commercialization strategies
The feasibility study concluded, that access to the healthcare market, will be achieved by obtaining registration with a Notified Body within the EU through compliance to the Medical Device Regulation 2017/745 of 5 April 2017. This target is at the heart of the funding plan (and Phase 2 application). The amount required to reach the market is €1,887,229.
4. Evaluate the environmental impacts of the innovation
During this feasibility study, PpSC found that TPRPK has potential to reduce the use of needles (contaminated with blood) by over 90% due to its topical mode of delivery of the growth factor compared to the cur-rent injection-based treatment. PpSC will also seek to minimize the risks associated with contaminated waste by way of careful design of the Ampoule Device. This will involve use of the smallest quantities of autologous blood possible; low volume tubing; and chambers in the processing unit of the system. TPRPK will have a positive impact by reducing the costly ‘sharps waste’ in the clinics.
According to our calculations based upon interviews with clinicians and people managing facilities delivering PRP treatments, as well as other cosmeceutical procedures, TPRPK has the potential to save about €819 per clinic annually on waste collection and consumables. This amount quantified by the number of 120,000 facilities across the EU delivering PRP therapies provides staggering amount of €98m saved by the industry. Additionally, this equates to about 1m tons of CO2 not being released into the atmosphere by waste collection services, manufacturing industry, power generation etc. (www.carbonfootprint.com)
5. Business Plan including Phase 2 project plan and assessment of current IPR & plan for future IP/FTO Strategy
a business model has been developed from the market analysis in Task 2. The Company, in discussion with potential distributors, has concluded that the best route to market remains through established distributors and clinics available for both geographic territories and service sectors. There are some 500 anti-ageing / cosmetic clinics in the UK, each has on average 2,000 clients. The EU market is 10 times bigger. PpSC calculates that it achieves sales revenues of £18,731,937 and a net profit of by Year 4 of £8,879,076.