EVENTS ADAPTABLE SOFTWARE

Información del proyecto

EVENTADAPT

Identificador del acuerdo de subvención: 828200

DOI

10.3030/828200

Proyecto cerrado

Fecha de la firma de la CE 3 Agosto 2018

Fecha de inicio 1 Septiembre 2018

Fecha de finalización 28 Febrero 2019

Financiado con arreglo a

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Coste total

€ 71 429,00

Aportación de la UE

€ 50 000,00

Coordinado por

LAST2TICKET LDA
Portugal

Periodic Reporting for period 1 - EVENTADAPT (EVENTS ADAPTABLE SOFTWARE)

Período documentado: 2018-09-01 hasta 2019-02-28

Resumen del contexto y de los objetivos generales del proyecto

Event management software solutions currently available are offered as either standard solutions or customizable but expensive ones. In most cases, the service is not actually tailored to the needs of the customers, only the communication messages. Last2Ticket proposes to revolutionize the industry, by offering a cost effective, flexible and transparent solutions especially suited for SMEs needs. Whilst event registration and marketing software already confer some high-quality support by removing uncertainty and inefficiency while maximizing revenue, event organizers needs still vary widely dependent on their segment. Cost-effective, flexible solutions ensure SMEs are the ones left behind on this digitalization trend. The main goal of this project was to validate key aspects relating to the business model’s value proposition, market potential, technical feasibility and commercial viability and put together a plan for the project implementation.

Trabajo realizado desde el comienzo del proyecto hasta el final del período abarcado por el informe y los principales resultados hasta la fecha

During the project we i) performed a market assessment looking to understand the various customer segments’ needs; calculated potential number of customers; estimated customer lifetime value; perform a competitive benchmarking; ii) developed a go-to-market strategy and put together a marketing plan and budget; iii) defined the value proposition and business model having designed an approach to the user experience of the customization of the subscription plans; iv) assessed the technical feasibility of the project through a MVP and put together a development roadmap; v) built a business plan taking into consideration the resources needed and revenue forecast for the project.

Avances que van más allá del estado de la técnica e impacto potencial esperado (incluida la repercusión socioeconómica y las implicaciones sociales más amplias del proyecto hasta la fecha)

Last2Ticket’s flexible approach to event management software supply shall allow SMEs to enjoy the same productivity and bottom line benefits enterprise event management offer to large corporate customers. Whilst we expect to be able to offer cost savings in compared to these competitive solutions, cost effectiveness per se does not seem to be the key driver for customers when choosing to tailor their solution, but more the flexibility of adapting the service to their needs. We expect to bring the benefits of this approach to over 50 thousand SME customers over 5 years.

Last2Ticket's adaptable event management software