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The worldwide first hybrid multi-functional municipal vehicle for a significant reduction of greenhouse gas emissions, fine particles and noise pollution in cities

Objective

Holder is an innovative and highly awarded SME with a very long history in the development and production of special vehicles. In the more than 125 years long company history, several market-disrupting technologies have been developed.The main foundation for nowadays success was laid in 1954, when the company developed and introduced articulated steering. With this technology, Holder became world renowned in the segments for municipal vehicles, viticulture and horticulture. Today, Holder vehicles are sold in more than 50 countries worldwide and the company is market leader for multi-purpose vehicles with articulated steering. Building on the know-how and market position, Holder will now introduce the next breakthrough into the market: The Holder Hybrid Drive for lowest emission multi-purpose vehicles with articulated steering. This will allow the combination of an electric power source with a range extender for heavy work as well as a combination of different drive sources. With this innovative solution, Holder directly addresses a quickly emerging customer need: current municipal vehicles are solely powered by diesel engines, which are associated with NOx and PM emissions and thus, more and more affected by strict regulations. Cities and municipalities are therefore looking for clean and
sustainable solutions to improve their air quality and fulfil all legal requirements without impeding their everyday work. This need will be fulfilled by Holder Hybrid Drive. Thus, Holder plans to subsequently equip all vehicles with the Hybrid Drive technology to generate a competitive edge and further extent the market leadership. For the initial market introduction, Holder addresses the European market for municipal services. The global distribution network will help to quickly enter the market and generate relevant market shares. With the commercialisation of Hybrid Drive, Holder plans to generate an additional turnover of at least 33 million € in 2023 and 45 new positions.

Fields of science (EuroSciVoc)

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Keywords

Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)

Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-2 - SME instrument phase 2

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

MAX HOLDER GMBH
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 988 131,25
Address
MAX-HOLDER-STRASSE 1
72555 Metzingen
Germany

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Baden-Württemberg Tübingen Reutlingen
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 2 840 187,50
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