Periodic Reporting for period 1 - LIMONA (New Water Softener System for vending machines, minimizing hardness without altering natural water pH nor minerals)
Período documentado: 2018-11-01 hasta 2019-02-28
Current water filters for vending machines present several limitations; they change the chemical composition of water, their performance is affected by the water hardness level, they need significant space occupation, their installation and maintenance must be done by professionals and they have high replacement rates and reduced time life.
LIMONA is the new water softener line developed by W.F. Focusing upon vending machines and their applications, our patented filters extract Calcium bicarbonates without changing water natural characteristics nor consuming any water or electricity in the process. With 3.8 million machines in Europe, 33.5 billion vends a year and annual revenue of 15 billion €, the vending machine market has a major impact on Europe’s economy and society. In this project, we are developing a new range of water softening systems and family products grouped by application, treatment capacity and the water temperature at which they operate.
During this feasibility study, we have performed an in-depth market analysis and customer segmentation, and we have identified the primary markets for product introduction. We have defined the Business Plan for our two principal product lines (LIMONA PRO and PRIME for vending machines and LIMONA DOM1 and DOM2 for domestic applications), elaborated the pricing strategy and designed the growth strategy for product industrialization. Finally, we have filled a patent to protect our new filters to be used in beverage dispensing machines.
The impact of this project in our company has the potential to double our headcount and increase annual production over 70,000 units for LIMONA products treating hot beverages in vending machines and household water supply.