Economic Consequences of Restrictions on the Usage of Cookies

Project Information

COOKIES

Grant agreement ID: 833714

DOI

10.3030/833714

Project closed

EC signature date 20 November 2019

Start date 1 December 2019

End date 30 November 2025

Funded under

• EXCELLENT SCIENCE - European Research Council (ERC)

Total cost

€ 1 998 250,00

EU contribution

€ 1 998 250,00

Coordinated by

JOHANN WOLFGANG GOETHE-UNIVERSITAET FRANKFURT AM MAIN
Germany

CORDIS provides links to public deliverables and publications of HORIZON projects.

Links to deliverables and publications from FP7 projects, as well as links to some specific result types such as dataset and software, are dynamically retrieved from OpenAIRE .

Publications

Monographic books (1)

The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market

Author(s): Skiera, Bernd; Miller, Klaus; Jin, Yuxi; Kraft, Lennart; Laub, René; Schmitt, Julia;
Published in: 2022
Publisher: Skiera Publishing

Book chapters (1)

Bezahlen für mehr Privatsphäre: Verbreitung und Ausgestaltung des Pur-Modells bei deutschen Medien

Author(s): Timo Müller-Tribbensee
Published in: Dialogmarketing Perspektiven 2022/2023, 2023, Page(s) 211-228
Publisher: Springer Fachmedien Wiesbaden
DOI: 10.1007/978-3-658-40753-7_10

Peer reviewed articles (4)

How do Privacy Laws Impact the Value for Actors in the Online Advertising Market? A comparison of the EU, US, and China

Author(s): Jin, Yuxi; Skiera, Bernd
Published in: Journal of Creating Value, Issue Volume 8, Issue 2, 2022, Page(s) 306-327, ISSN 2394-9643
Publisher: SAGE
DOI: 10.1177/23949643221117676

Overwhelming targeting options: Selecting audience segments for online advertising

Author(s): Iman Ahmadi, Nadia Abou Nabout, Bernd Skiera, Elham Maleki, Johannes Fladenhofer
Published in: International Journal of Research in Marketing, Issue 41, 2025, Page(s) 24-40, ISSN 0167-8116
Publisher: Elsevier BV
DOI: 10.1016/j.ijresmar.2023.08.004

Privacy vs. Profit: The Impact of Google's Manifest Version 3 (MV3) Update on Ad Blocker Effectiveness

Author(s): Karlo Lukic, Lazaros Papadopoulos
Published in: Proceedings on Privacy Enhancing Technologies (PoPETs), Issue Volume 2026, Issue 1, 2026, Page(s) noch nicht verfügbar (in arXiv nicht angegeben), ISSN 2299-0984
Publisher: Sciendo / De Gruyter
DOI: 10.48550/arxiv.2503.01000

Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet

Author(s): Björn Hanneke, Bernd Skiera, Thilo Gerwien Kraft, Oliver Hinz
Published in: International Journal of Research in Marketing, Issue 42, 2025, Page(s) 711-727, ISSN 0167-8116
Publisher: Elsevier BV
DOI: 10.1016/j.ijresmar.2024.12.002