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The Political Economy of Distraction in Digitized Denmark

Project description

The Battle for Our Attention

The average person today uses digital technologies more than ever before, constantly watching news, sending and receiving messages, and following offers on smartphones. While big tech corporations sell user data on to advertisers, governments are rapidly changing the public sphere through data driven analytics and digital interfaces. In this new political data economy, our attention has become a limited resource that advertisers, politicians, and software programmers fight for. Combining classical social science methods with data science techniques, the EU-funded DISTRACT project brings together an interdisciplinary team to examine the mental, social and material dimensions of attention and its distraction in the digital age. The research will be conducted in Denmark, Europe’s most digitalized country.

Call for proposal

ERC-2018-ADG
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Host institution

KOBENHAVNS UNIVERSITET
Address
Norregade 10
1165 Kobenhavn
Denmark

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Activity type
Higher or Secondary Education Establishments
EU contribution
€ 2 476 790

Beneficiaries (2)

KOBENHAVNS UNIVERSITET
Denmark
EU contribution
€ 2 476 790
Address
Norregade 10
1165 Kobenhavn

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Activity type
Higher or Secondary Education Establishments
DANMARKS TEKNISKE UNIVERSITET
Denmark
EU contribution
€ 22 525
Address
Anker Engelundsvej 1 Bygning 101 A
2800 Kgs Lyngby

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Activity type
Higher or Secondary Education Establishments