The Battle for Our Attention
The average person today uses digital technologies more than ever before, constantly watching news, sending and receiving messages, and following offers on smartphones. While big tech corporations sell user data on to advertisers, governments are rapidly changing the public sphere through data driven analytics and digital interfaces. In this new political data economy, our attention has become a limited resource that advertisers, politicians, and software programmers fight for. Combining classical social science methods with data science techniques, the EU-funded DISTRACT project brings together an interdisciplinary team to examine the mental, social and material dimensions of attention and its distraction in the digital age. The research will be conducted in Denmark, Europe’s most digitalized country.
Fields of science
Call for proposal
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