How to successfully communicate sustainable finance to the public
A wider societal transformation towards a more sustainable economic system has failed to emerge in spite of global actions such as the United Nations’ Sustainable Development Goals. The news media could play a major role in drawing the public’s attention. However, no research exists on communicating sustainable finance. To address this gap, the EU-funded SUFIN project will create questionnaires for financial journalists in Europe on sustainable finance reporting and analyse sustainable finance coverage in European financial news over the past decade. By exploring the news media’s role in creating awareness and understanding, the project will encourage European citizens to apply sustainable finance daily while also teaching key stakeholders to better communicate the topic.
Fields of science
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