Europe is at the beginning of a new industrial revolution, considered to be the fourth step change: “Industry 4.0” The EC is driving this industrial change to aid the reverse of industrialisation decline and increase total value added from manufacturing to a targeted 20% of all value added by 2020.
A critical element of Industry 4.0 IoT are applications of advanced autonomous smart mobility, big data, cloud and robotics, to perform tasks within wider society, including increased general public interaction. This is resulting in the normalisation of autonomous mobility and robots in a society, particularly with the advent of applications in logistics and driving.
With current state-of-the-art being static digital screens and billboards, our innovation: Moving Marketing Technology (MMT) provides several world-first aspects, primarily, information/promotion display that has autonomous mobility within public spaces.
Utilising IoT, big data, cloud, autonomous mobility and robotics; MMT autonomously moves within a fixed area of operation. With large LED screens on each side of the unit, user clients are able to display digital content on to engage with pedestrians in a highly-distinctive manner. Further, as a customisable tool, operators are able to specify customisation of the technology to meet their individual promotion needs whether this be technological such as equipped with cameras, card readers, etc., or physical branding etc.
We have identified a number of market opportunities for use: as a site-specific information display providing entertainment, or services such as guidance to customers; as well as used for foot traffic control or even product advertising. Deployed in locations such as shopping malls, airports and events destinations (sporting stadiums, entertainment venues and trade fairs etc.), MMT uses sensors to safely detect foot traffic flow and using intelligent autonomous mobility and smart robotics to optimally position the featured digital media to efficiently engage with visitors.
During our Phase 1 Feasibility Study, we have detailed the work required to generate customer confidence in MMT as a viable means of deploying digital autonomous mobility systems and robotics, its capability to operate autonomously (meeting the KPIs we will describe in our marketing literature: battery life, capability, independent operation) as well as our continued after sales support. This will enable the development of a strategic business plan to enable us to reach these new markets.
