Project description
Hop on board an innovative shopping experience
It’s called the mobility commerce revolution, and it’s merging transportation apps with retailers. The idea is to allow consumers to collect credits towards their next transportation ride while shopping from their favourite retailers. The EU-funded ENROUTE project will perform a feasibility study to improve understanding of international market conditions and the associated risks during the development of this ‘en route’ shopping. SME Instrument Phase-1 and Phase-2 will help accelerate the development and market penetration of the solution in target markets. After successfully piloting the prototype version of ENROUTE technology, the team will confirm the capability of its innovation to open new markets in Europe.
Objective
Enroute Ltd. is a privately held company founded in Israel with the vision of providing passengers with the best experience in
their newly created enroute time. After successfully piloting the prototype version of Enroute technology, the team will be
able to confirm the capability of its breakthrough product to open new markets in Europe with the potential for rapid growth.
By pursuing the present feasibility study, Enroute’s management team aims to improve its understanding of international
market conditions and the associated risks that need to be considered as the company develops a deeper business plan for
rolling-out, and scaling up Enroute as a marketable innovative solution. SME Instrument Phase-1 and Phase-2 will be
extremely beneficial in helping the company to accelerate development and market penetration of the Enroute solution in
target segments, boosting the company’s growth to 45 employees and €84,6M revenues by 2025.
Fields of science
Keywords
Programme(s)
Funding Scheme
SME-1 - SME instrument phase 1Coordinator
6777937 Tel Aviv
Israel
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.