Periodic Reporting for period 1 - Morphotonix (Protecting consumer and industrial products against counterfeiting with unforgeable nanoscale security elements)
Período documentado: 2019-01-01 hasta 2019-04-30
Morphotonix’ advantages to brand owners are:
1. Passport-grade product-embedded security
2. Zero-added production cost
3. Boosted consumer confidence in products and brands (instant customer authentication and zero CO2 footprint).
Product and Technology: Nano‐patterning of flat metal moulds is currently complex and expensive, preventing the use of such technologies for mass‐production goods. Morphotonix nano-engraves custom images/logos on free-form metallic moulds used for plastic replication. The plastic replicates the nano‐structures, resulting in visible nano-holograms or invisible nano‐engravings. This is a major breakthrough as, for the very first time, these effects can be integrated in large‐volume industrial processes on any plastic moulded articles without prohibitive capital costs.
Market Analysis: The band protection market for global electrical & electronics and packaging for agrochemicals and beverages are estimated respectively at USD 1.7 bn and USD 4.9 bn (see Market potential chapter). Among the global brand protection solutions on the market, the hologram industry is estimated to reach US 19.7 bn by 2015. Morphotonix technology bridges the classical holographic label market and enters new untapped markets where the security feature is built into the product without additives, as part of the manufacturing process.
Business and Market Strategy: Our primary customers are brand owners who produce plastic articles (final products and packaging) and are at risk of being counterfeited. We are looking to identify and analyse new markets and develop internationally.
1. The commercial/market feasibility of Morphotonix for industrial equipment & consumer electrics market segment by listing key prospects in each segment, a prioritized list of product requirements, and creating the value proposition and business model canvases.
During the project, we identified the most relevant segments in each industry and developed the market analysis for each.
2. The economic/financial feasibility of Morphotonix by running a preliminary assessment of opportunities in automotive, medical and FMCG (fast moving consumer goods) markets, and by developing a go-to-market strategy for expansion outside of the EU.
During the project, we ran the preliminary assessment of the relevant new market opportunities and developed a go-to-market strategy for the U.S.A. and Asia-Pacific.
The growth of Morphotonix as a company will also enable hiring business and technical talent from Switzerland and EU.