Periodic Reporting for period 1 - Gravity Sketch (Multiplatform for multi-users 3D content co-creation and collaboration in Real-time (VR/AR/Mobile))
Reporting period: 2018-10-01 to 2019-01-31
The Phase 1 Feasibility Study on Gravity Sketch’s real-time, multi-user and multi-platform 3D creation tool concludes that the project is ready for the measures considered for market rollout.
The market potential study identified Large enterprises, Medium enterprises and Prosumers, with the Automotive sector initially as the main target. The Serviceable Available Market for the proposed product is expected to be between £6-12 billion by 2025. The project is not affected by any regulations except the EU’s GDPR legislation.
Benchmarking shows Gravity Sketch is unique in its offer. Due to its novel approach it has no direct competitors and is working with many software providers to create plug-ins for designers. Our patent attorney confirmed freedom to operate and has helped us prepare a patent strategy. Other IP protection studied include trade secrets, copyrighting and trademarks.
A business plan was developed around a SaaS model with an enterprise and prosumer element via direct sales for B2B customers and online sales for B2C customers. Marketing efforts will primarily target designers across a set of industries that will evolve over time in sync with the sales team. An important part of future strategy will be to better leverage partners / investors and create co-marketing opportunities.