Periodic Reporting for period 1 - Vinarom (Development of an innovative and resource-efficient starter culture for the baking industry to enhance flavour diversity)
Reporting period: 2018-12-01 to 2019-03-31
Currently, 475 Million European citizens consume products containing yeast daily. An alternative as Vinarom® will cover the actual demand of a vast variety of flavors, aromas, ingredients and nutrients. Moreover, there is currently a proposal for the declaration of a World Year of Bread and the consideration of Bread as World Intangible Cultural Heritage by UNESCO.
Our company OPTIFERM has successfully developed a solution to resurrect past flavour sensations in bread and promote lost taste diversity, by a breakthrough strain called Torulaspora delbrueckii, a yeast species commonly associated with wine making. Sensory tests were evaluated by a consumer and expert panel showing promising results. This yeast is a novelty not only through its unmatched flavour characteristics, but also because of its eco-innovative cultivation concept, its exceptional freeze-resistance and its outstanding baking performance. Moreover, it is organic, kosher, and halal, while retaining all technological features for optimal dough handling.
With the support of the European commission Vinarom® is able to accelerate the upscaling and to keep R&D and pilot line activities on high level to further upgrade the product quality, to develop more biotechnological research with others strains. Moreover, Vinarom® is a great chance to extend the Europe- and worldwide contacts to potential customers.
1.1.1 Market analysis in European regions. (starter culture type, price & property comparison)
1.1.2 Profile of suitable clients (total cost of production, size of starter culture industry)
1.1.3 Assessment of the price trends of side streams of the food industry for nutrition medium and price elasticity of the demand
1.2 Identification of potential local distributors or commercial agents and setup of a commercialization network
1.3 Determination of Vinarom® products and commercialization strategies adapted to each region and product
1.4 Compilation of a database of potential customers, end-users and competitors
1.5 Determination of standards, technical certifications, and norms needed to be complied
1.6 Business Plan
While most of the flavour in bread is the result of baking in the oven, and in particular of Maillaird reactions that take place during this heating step, the sensorial characteristics are also shaped by the fermentation and choice of yeast. The foundation of the Vinarom® starter culture is built upon a strain of Torulaspora delbrueckii, which has been associated with winemaking and has been isolated from must and wine. This enables Vinarom® to form aroma components in differing quantities compared to S. cerevisiae leading to new, unique flavour sensations (Figure 5). By using available side streams of the food-industry, Vinarom® will indirectly reduce GHG-emission during the life cycle of yeasts for bread by 40%. Additionally, Vinarom® is freeze resistant and thus optimized for most recent developments in dough processing, like interrupted or retarded fermentation without resorting to over dosing, which is a common practice with standard baker’s yeast in the current market.
In 2012 1.3 million tons of baker’s yeast were produced worldwide (ECOSYS, 2015), which lead to approximately 2.7 million tons CO2 emissions (COFALEC, 2012). The majority of these emissions result from energy usage during cultivation (fermentation, concentration, cooling and storage). Apart from this, a massive fraction of CO2 emissions can be traced back to the use of molasses as nutrition medium (Figure 3). In comparison, the microorganism blend apparent in Vinarom® is assembled to use side streams of the food-industry as alternative nutrition medium. As a result, our assembled yeast blends can reduce the CO2 emissions by up to 25 % compared to conventional baker’s yeast.