The present study aimed to clarify if the IPAC project can be completed within the time and budget limits of the SME Instrument Phase 2, and to demonstrate its potential for the creation of more jobs and value for our company, business partners, society and environment. Thus, we performed a thorough assessment that included the technical, commercial and financial aspects of the project.
The technical assessment covered the final product specifications and design methodology, technical roadmap for the Phase 2 project, regulatory issues and a Freedom to Operate analysis.
In order to prove the commercial feasibility of our project, we carried out the following activities: (i) in depth analysis of the sustainable construction market and competitors; and (ii) definition of strategies to best position our product, expand our value chain, and successfully engage with prospective international representatives and customers. The best market opportunities identified were in the prefabricated and social housing, as well as in commercial and public sector building. These promising niches have a high demand for products like ours, as confirmed by the success that some of our competitors have reached in these markets.
The analysis of the financial feasibility of the project included the calculation of the budget required for its implementation and the definition of a pricing strategy for the different types of IPAC panels (for walls, roof, floor and partitions). Combining this and the previous commercial assessment, we were able to estimate the number of IPAC sales (house equivalents) in the five years after the Phase 2 and potential revenues and return on investment.
Finally, to complete the study we performed an analysis of potential risks and established mitigation measures to minimize their impact.
We concluded that the Phase 2 project can accelerate the deployment of IPAC as structural construction material and have a significant impact in our company’s growth and expansion.
