• In cosmetics, a need for an innovative idea is discovered and it is identified as nano diamond. the market research showed the added value of the diamond powder in cosmetics is up to 500-1000 EUR in a product line. The market needs an innovation to cater to the needs and requests of the consumer.
• Positive effect of diamond additive in cosmetics product is proven scientifically.
An academic literature research showed that the diamond is biocompatible and non-accumulative in tissue. Particle size is one of the critical properties, in which we discovered that we can control the particle size.
• Result showed that there is a market opportunity. Research and development efforts led to identification of the methods and contents for surface modification of diamond.
It is identified that the health topic is very significant in introducing new particles in the market. Therefore, purification of the powder is important, which we achieved by 2-step purification method developed inhouse. Purity level of our powders are at ppb (parts per billion) levels and limited to aluminium, copper and oxygen impurities.
• Formulations are identified and plans for the tests are carried out.
2 starting formulations were developed. Cream formula is created as a proof of concept to show that Diacosm diamond powders work well within a final product, and an additive formula to demonstrate the Diacosm final product (additive form), dispersion of the powder and non-aggromelation in a time-frame.
We conducted a size and a purity test at on chinese diamond powders;
• Zeta Sizer Particle Size Analysis: Powder description stated the particle size is 100 nm. Test results came out the while less than 40% of the powder were between 100-200 nm size, rest was much higher sized, up to 1-8 micron (1000-8000 nm) dimensions were present.
• XPS (X-Ray Photoelectron Spectroscopy) Analysis: This content analysis was done to determine the impurties. The chinese powders contained; Aluminium, Cobalt, Silica, Iron, Magnesium, Cadmium (toxic), Zinc, Chromium (toxic), Nickel (toxic), Copper, Sodium, Potassium, Lead (toxic), Chlorine.
Appsilon also certificates every diamond that is cut into a jewelry. The GIA and HRD certificates we get are valid worldwide and the industry standart. Our diamond powders, produced from the jewelry cuts and reaction products are also possess the same properties as our certified diamonds, therefore the certificates are also valid for Diacosm diamond powders in terms of quality, purity and exclusivity. Appsilon also values environmental ethical values of the community. Therefore, our certificates state that how, where and when the diamonds are produced, unlike other diamond powders in the market coming from african soil mining, far-ocean floor drilling or chinese sweat-shops, where the origin, ethical perspective and environmental impact cannot be understood. With Diacosm certified diamonds, our products will be tracable in every aspect regarding the consumer’s core values.
The targeted customers are major brands. They already have their well-known brands and marketing advantage. We identified that B2C marketing, which is dependent on brand recognition, is an unfeasible way to enter the market. We chose to opt for B2B, supplying a product that is cost-feasible and easy to use to avoid branding.
