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Unraveling the persuasive power of 360º-video Virtual Reality narratives

Project description

Unwinding and understanding the potential of new VR technologies

The 360º-video virtual reality (VR) stories have great potential to raise awareness and comprehension for broadly ungraspable issues. However, we lack empirical evidence about their potential persuasive effects and a theoretical framework about how these might impact people. The EU-funded PersVR project will investigate if and how immersive journalism and documentary focusing on 360º-video VR might affect people’s beliefs, attitudes and behaviour. PersVR will employ a multidisciplinary approach that combines mainly social psychology, communication sciences and psychophysiology to test a theoretical model about how narrative and immersive attributes of 360º-video VR lead to persuasive outcomes. Moreover, the project aims at establishing an innovative methodological toolkit for understanding the social impact of new VR technologies.


Net EU contribution
€ 175 572,48
De Boelelaan 1105
1081 HV Amsterdam

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West-Nederland Noord-Holland Groot-Amsterdam
Activity type
Higher or Secondary Education Establishments
Other funding
€ 175 572,48