Unwinding and understanding the potential of new VR technologies
The 360º-video virtual reality (VR) stories have great potential to raise awareness and comprehension for broadly ungraspable issues. However, we lack empirical evidence about their potential persuasive effects and a theoretical framework about how these might impact people. The EU-funded PersVR project will investigate if and how immersive journalism and documentary focusing on 360º-video VR might affect people’s beliefs, attitudes and behaviour. PersVR will employ a multidisciplinary approach that combines mainly social psychology, communication sciences and psychophysiology to test a theoretical model about how narrative and immersive attributes of 360º-video VR lead to persuasive outcomes. Moreover, the project aims at establishing an innovative methodological toolkit for understanding the social impact of new VR technologies.
Fields of science
- social sciencesmedia and communicationsjournalism
- social sciencespsychologysocial psychology
- natural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual reality
- natural sciencesearth and related environmental sciencesatmospheric sciencesclimatologyclimatic changes
- social sciencessociologydemographyhuman migrations