Skip to main content

Unraveling the persuasive power of 360º-video Virtual Reality narratives

Project description

Unwinding and understanding the potential of new VR technologies

The 360º-video virtual reality (VR) stories have great potential to raise awareness and comprehension for broadly ungraspable issues. However, we lack empirical evidence about their potential persuasive effects and a theoretical framework about how these might impact people. The EU-funded PersVR project will investigate if and how immersive journalism and documentary focusing on 360º-video VR might affect people’s beliefs, attitudes and behaviour. PersVR will employ a multidisciplinary approach that combines mainly social psychology, communication sciences and psychophysiology to test a theoretical model about how narrative and immersive attributes of 360º-video VR lead to persuasive outcomes. Moreover, the project aims at establishing an innovative methodological toolkit for understanding the social impact of new VR technologies.

Coordinator

STICHTING VU
Net EU contribution
€ 175 572,48
Address
De Boelelaan 1105
1081 HV Amsterdam
Netherlands

See on map

Region
West-Nederland Noord-Holland Groot-Amsterdam
Activity type
Higher or Secondary Education Establishments
Other funding
€ 175 572,48